Our Challenge

Faced with the difficult task of rebranding a historic financial advisory firm, Bronfman E.L. Rothschild turned to Bluetext for a complete refresh of its brand and a new corporate visual identity.

Investing in Digital-First

Protecting the firm’s namesake was key, and Bluetext configured a new brand identity that not only protected BELR’s extensive company history but also modernized the firm’s digital presence across all platforms.

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Acquisition Goals Accomplished

20 months after the Bluetext platform hit the market Bronfman Rothschild was acquired by a global wealth advisory firm.

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“In today’s demanding digital age, it is rare to find an agency that can professionally and effectively deliver on all aspects of a major rebranding project. From creating our new logo and brand identity system to developing a very sophisticated digital platform that includes a robust responsive website and content management system with an integrated and fully-configured marketing automation system, Bluetext was that perfect rare find.”
Neal Simon-Chief Executive Officer & Principal, BELR

Branded Books & Collateral

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