Our Challenge

Asimily came to Bluetext to design a full brand experience that is as holistic and effective as the technology itself. This included building a messaging framework that can aggressively compete as the category king in the IoMT security space, producing two succinct brand videos to promote the company top-funnel, the product mid-funnel, as well as an armada of snackable videos for organic GTM distribution. Additionally, Bluetext was tasked with designing and developing a website experience that can best navigate through all of the new branding, messaging, video, and competitive differentiators that Asimily has to offer.

Innovative Brand and Website Overhaul

The result is a blissful visual identity – portraying digital connections, hygiene, and revitalization for healthcare organizations. Asimily’s new brand is a recognizable and ownable visual identity, perfect for the company to stand out at tradeshows or above the noisy competitive cybersecurity landscape.

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Healthcare IoT Device Website Design and Development

The revitalized brand identity was transitioned into brand new website designs that allowed Asimily to communicate its product and story in a streamlined user experience. Rather than leaning on inauthentic stock photography, the Asimily brand is fluid and flexible with a bold color gradient pattern alone, refocusing attention to the call to action in any medium.

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