ArdentMC offers government customers best-in-class award-winning security and defense technology solutions. The company has quickly advanced its digital transformation and data sciences services, although these capabilities were not evident across a website they had outgrown. They sought out Bluetext to modernize their web presence and clearly tell their story. Dropping the MC and adopting “Ardent” gave the brand a fresh start while preserving the established brand equity.
With recruitment a primary goal of the new brand and website initiatives, Bluetext ensures a responsive web design to be compatible with devices of any size. After assessing web analytics and developing user journeys, it became clear that many prospective employees would be vetting the company on the go. Thus, the site needed to be mobile-friendly and clearly showcase the company mission, innovative solutions, and available positions.
Exemplifying the Ardent Advantage
With a reinvigorated visual identity, Ardent was energized to tell their story across a number of collateral assets. Bluetext designed custom collateral templates to make Ardent stand out within the industry. Armed with newly branded company PowerPoint presentations to robust data sheets and case studies, they were ready to showcase the Ardent advantage on all fronts.