Our Challenge

When the private equity owners of the Capital Services branch of the large engineering and construction company, CB&I, with more than 140,000 employees worldwide, wanted a new brand for the company to position it for a sale, it turned to Bluetext for help with the challenge.

Through the discovery, design and production process, Bluetext created Aptim, a fully developed brand that included naming, logo development, and corporate visual identity concept and creation. The result? A new brand that plays to Aptim’s legacy and speaks to the company’s dedication to its main stakeholders: employees, investors, customers, and the greater community as a whole.


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