![](https://bluetext.com/wp-content/uploads/2022/10/Aptim-styleboard.jpg)
Through the discovery, design and production process, Bluetext created Aptim, a fully developed brand that included naming, logo development, and corporate visual identity concept and creation. The result? A new brand that plays to Aptim’s legacy and speaks to the company’s dedication to its main stakeholders: employees, investors, customers, and the greater community as a whole.
![Aptim-color-palette](https://bluetext.com/wp-content/uploads/2022/10/Aptim-color-palette.jpg)