In 2018, GE Aviation launched AiRXOS. They came to Bluetext to launch a cohesive brand and website that would demonstrate the complex digital drone economy and emphasize their efforts in changing the future of transportation. Through a variety of creative assets, from collateral to infographics, and new digital website presence AiRXOS was ready to take on the aviation market in full force.
AiRXOS utilized a cool-toned primary color palette as well as the drone icon throughout various collateral pieces. The drone icon was used additionally as large watermarks to add an additional dimension to certain pieces. Colored overlays on imagery helped enhance the brand as well.
The website was created through a custom WordPress content management system, making it simple for users to browse pages and content editors to adjust content. In addition, the website is completely responsive and accessible via various desktop and mobile devices.