![](https://bluetext.com/wp-content/uploads/2022/09/Abaco_FamilyComp_2.jpg)
Strategic Branding Initiative
Once the name Abaco Systems was selected, the Bluetext team worked around the clock to create a unique new brand.
![Moodboard](https://bluetext.com/wp-content/uploads/2022/09/Moodboard.png)
![Moodboard](https://bluetext.com/wp-content/uploads/2022/09/Moodboard.png)
![abaco-brand-styleguide_Page_10](https://bluetext.com/wp-content/uploads/2022/09/abaco-brand-styleguide_Page_10.png)
![abaco-brand-styleguide_Page_10](https://bluetext.com/wp-content/uploads/2022/09/abaco-brand-styleguide_Page_10.png)
Website Design & Development
To fully debut the Abaco Systems brand to market, Bluetext designed and developed a new website that prioritized functionality and seamless user experience.
![Abaco-Screens](https://bluetext.com/wp-content/uploads/2022/09/Abaco-Screens.jpg)
![Abaco-Screens](https://bluetext.com/wp-content/uploads/2022/09/Abaco-Screens.jpg)
GE and Veritas Capital Partner with Bluetext on Strategic Branding Initiative