More Than Media Coverage: Six Strategies Your Company is Overlooking with its Communications Strategy

Modern PR strategy has evolved significantly over the years to adapt to the dynamic digital landscape. A company’s communication strategy should encompass a variety of innovative techniques to engage audiences, drive brand awareness, and impact the organization’s bottom line. Bluetext has successfully employed these six strategies for our clientele that you should consider incorporating into your PR approach or, at the very least, ask your Agency why they aren’t doing the same.

Thought Leadership

One of the critical elements of a modern PR strategy is thought leadership. This involves positioning your company’s executive team as experts by creating and sharing insightful, thought-provoking content. Whether it’s publishing industry analyses, contributing to discussions on current trends, or offering innovative solutions to industry challenges, thought leadership can significantly enhance your brand’s credibility and visibility.

Content Marketing

Another critical strategy in today’s PR toolkit is content marketing. Businesses benefit from creating and distributing content that drives audience growth and engages key stakeholders. This strategy isn’t limited to written content; it can take various forms, including videos, podcasts, infographics, etc. The aim is to craft content that resonates with your audience, enhancing their awareness and understanding of your brand and encouraging interaction. 

Brand Journalism

Brand journalism is another powerful PR approach. This strategy involves creating and sharing news stories about your organization and its impact on the industry or community. You can shape public perception and stir interest in your company by crafting compelling narratives around your brand and its activities.

Speaking Engagements

Speaking engagements offer a fantastic platform for your organization’s leaders to showcase their expertise, share thought leadership and network with key stakeholders. By securing speaking opportunities at industry conferences and events, your brand and subject matter experts can reach a wider audience and gain valuable industry recognition. No matter the level and expertise of the speaker, it goes without saying that media training and coaching go hand in hand with any speaking engagement. Even professional talking heads on cable news need to run through their talking points and polish their delivery, so it makes sense that your executive or SME needs at least the same prep. Preparation is the key to any crisp, engaging, and memorable presentation.

Awards & Recognition

Recognition plays a vital role in a successful PR strategy. Applying for and winning awards highlighting your company’s achievements, innovations, and work environment can significantly boost your brand’s reputation, SEO optimization, and company visibility. More importantly, it builds trust among the target audience, employees, and stakeholders, making it easier to engage stakeholders and establish lasting relationships.

Employee Advocacy

Finally, employee advocacy is an increasingly recognized strategy for its effectiveness. Encouraging your employees to share your organization’s content and messaging on their personal social media channels or at industry events can amplify a company’s reach. Employees are credible brand ambassadors, helping to increase brand awareness and foster trust among potential customers and stakeholders.

Each of these PR strategies and tactics increases brand visibility, improves understanding of products or services, builds trust among critical audiences, drives more engagement, and has a tangible impact on your bottom line. Utilizing each strategically and cohesively can significantly enhance your PR efforts and ultimately contribute to the success of your business. To learn how to apply these strategies to your communications mission, reach out to Brian Kelley at Bkelley@bluetext.com.