The Google +1 strategy will make the search optimization maze even more complicated. The +1 will be integrated into everything today’s progressive marketer needs to drive brand recall and market leadership through integrated digital marketing and communications programs.
You may be aware of the Open Graph Protocol introduced by Facebook. With the Open Graph Protocol, all the content in the web, websites and the web pages are turned into the graph objects (if the concerned websites have decided to embrace Open Graph Protocol). What that means is that every time you go to a website or a web page and press the like button, you associate your profile with the graph object. The challenge with this approach for marketers is that it is creating a walled garden, which was one of AOL’s biggest downfalls.
Google’s open and transparent brand culture combined with the introduction of the +1 button will drive the kind of laser targeting marketers have been looking for with the Google platform beyond just targeting keywords. Gmail combined with +1 creates a social graph that is a tidal wave of dream data for marketers.
With +1 the search optimization game will drastically change because a site, blog, video, landing page, etc. will have search ranking impacted by collected +1s. Integrating the +1 everywhere in a brand’s marketing, and developing campaigns to drive your targeted audiences to “just +1 it” will be critical for driving this preferred brand position.
Open your eyes marketers. It’s time for a website audit to see where your +1s should go to be fully integrated throughout your digital media strategy. Bluetext can help you make these critical integrated marketing and communications decisions. Give us a shout if you need any assistance.