Wouldn’t it be better if car trunks had built-in refrigeration for transporting groceries? What if the shower didn’t let out water until it was actually at the temperature you set it to?

These are just two of thousands of ideas put forward on the crowdsource ideation site Betterific. The ideas referenced above are nifty, but you might wonder how they benefit the individuals who come up with them, or ultimately if these ideas will ever get on the radar of companies in a position to execute on them.

To help businesses get a better sense of how to leverage the wisdom of crowds for product, service and marketing ideation, I recently conducted a Q&A with Betterific CEO and Co-Founder Micha Weinblatt – and wrote about it in my PR Week Hub Comms column. You can read the full article here.