GEORGIA-PACIFIC SEES THE FOREST FOR THE TREES.

by Jason SiegelDecember 4, 2013

Georgia-Pacific turned to Bluetext to develop a campaign to most effectively share its approach for sustainable forestry in the United States. In the United States, the free market economy, private property ownership and a strong rule of law have created an environment where forests are responsibly and sustainably managed, and illegal logging is not an issue. Georgia-Pacific practices, promotes and supports sustainable forestry through a broad range of methods which are outlined in this infographic themed “Seeing the forest for the trees.”

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Frequently Asked Questions (FAQ)

What was the goal of Georgia-Pacific's campaign?

The campaign highlighted Georgia-Pacific’s commitment to sustainable forestry. It aimed to educate the public about responsible practices in the U.S. By telling this story, the company reinforced its leadership in sustainability.

Why is sustainability central to Georgia-Pacific's message?

Sustainable forestry protects ecosystems while ensuring long-term supply. Georgia-Pacific promotes practices that balance business with conservation. This alignment builds trust with stakeholders and customers.

What creative approach did Bluetext use?

Bluetext developed an infographic theme called ‘Seeing the forest for the trees.’ It distilled complex sustainability practices into clear visuals. This creative execution made the message memorable and accessible.

How does this campaign reflect U.S. forestry practices?

The campaign underscores that illegal logging is not an issue in the U.S. system. Private property rights and strong legal frameworks ensure accountability. This reassures audiences about the integrity of American forestry.