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Product Design & Development, Technology, Trends

Conversations with ChatGPT

by Laney SpearsDecember 15, 2022
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Word on the street is there is a new AI program that may mean big changes for many business models. ChatGPT, a new product launched by OpenAI, is a revolutionary API model designed to optimize artificial intelligence. But that’s what every AI company promises right? Sure, yet those currently in use by the public still serve up half relevant, overly robotic and not always so helpful responses. And that’s where ChatGPT differs. It’s specifically designed to interact in a conversational way, not the ‘by the book’ technically correct manner that doesn’t always fit the user’s needs (ahem, looking at you, Siri). This product can be applied to any language task, with the capacity to  serve millions of production requests each day. The dialogue format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests. So…like a person? Kind of! ChatGPT was created using Reinforcement Learning from Human Feedback (RLHF), meaning real live human AI trainers provided conversations in which they played both sides—the user and an AI assistant, to provide comparison data to refine responses. 

This new product has generated a powerful buzz across businesses of almost any industry. Companies of all shapes and sizes are eager to explore its capabilities and hypothesize how it may change their industry. 

So let’s test it out, as Bluetext was curious too. 

Hey ChatGPT, can you “tell me how chatGPT will change business models in a Snoop Dawg voice”? 

“Yo, what’s good? It’s ya boy Snoop Dawg here comin’ atcha with the scoop on how ChatGPT is gonna change the game for business models.

First off, let me just say that ChatGPT is a straight-up beast of a language model. It’s been trained on a ton of different text, so it knows how to generate all kinds of crazy-realistic sounding text in a variety of different styles and dialects. And that’s where things get interesting for business models.

See, with ChatGPT, businesses can train the model to understand and generate text in their brand’s unique voice and tone. This means that they can use ChatGPT to automatically generate all kinds of content, from social media posts and customer service responses, to sales copy and marketing materials.

And that’s just the beginning. With ChatGPT, businesses can also automate a whole range of other tasks, like answering FAQs, providing product recommendations, and even conducting market research. This frees up time and resources that can be spent on other, more valuable activities.

But the real game-changer is the way that ChatGPT can help businesses connect with their customers on a more personal level. By training the model to understand and generate text in the same dialect and style as their customers, businesses can create a more authentic and engaging experience for their customers. This can lead to increased customer loyalty, higher levels of customer satisfaction, and ultimately, better business results.

So there you have it, folks. ChatGPT is the future of business models, and it’s gonna change the game in a big way. Stay tuned for more updates from ya boy, Snoop Dawg. Peace out!”

Impressive, we must say. Our request was met with an informative and relevant response that even nailed a super specific spot-on the tone of voice. Let’s try again and get some more insight.

Hey ChatGPT, “tell me about ChatGPT’s effect on marketing”

“ChatGPT is a powerful language model that has the potential to greatly impact the field of marketing. By understanding and generating text in a variety of different styles and dialects, ChatGPT can be trained to understand a brand’s unique voice and tone. This allows businesses to use ChatGPT to automatically generate a wide range of marketing materials, such as social media posts, sales copy, and email newsletters.

In addition, ChatGPT can be used to automate tasks such as answering frequently asked questions, providing product recommendations, and conducting market research. This can save businesses time and resources that can be redirected towards more valuable activities.

Furthermore, ChatGPT’s ability to understand and generate text in the same dialect and style as a brand’s target audience allows businesses to create a more authentic and engaging experience for their customers. This can lead to increased customer loyalty and satisfaction, which can ultimately result in better business results.

Overall, the potential impact of ChatGPT on marketing is significant. By providing businesses with the ability to automate a wide range of marketing tasks and create more authentic and engaging customer experiences, ChatGPT has the potential to greatly enhance the effectiveness of marketing efforts.”

ChatGPT said it best. New developments in A.I. could have major impact on marketing strategies across industries, as many are now able to leverage artificial intelligence to confidently adopt a “work smarter, not harder” approach. Time will tell how businesses adopt A.I. products and how consumer trust levels react, but one thing is for sure: 2023 will be the year to test these new technology strategies and take big strides towards the future of digital marketing.

Frequently Asked Questions (FAQ)

What makes ChatGPT different from the chatbots we've used for years?

ChatGPT is trained with Reinforcement Learning from Human Feedback, so it learns conversational patterns from real exchanges rather than only rule trees. It can follow up, admit mistakes, and challenge faulty premises, which makes interactions feel less robotic. It’s also a general-purpose language model, capable of tasks from drafting to summarizing to ideation at scale. That flexibility opens new use cases across marketing, support, and research.

Where could ChatGPT realistically fit into a marketing workflow today?

Start with high-leverage but low-risk tasks: brainstorming angles, drafting post outlines, alternative headlines, or FAQ starters. Use it to rephrase content for different tones or channels and to propose customer-service replies that humans review. It can also help synthesize qualitative feedback into themes. Keep humans in the loop for accuracy, brand guardrails, and compliance, especially in regulated industries.

Will ChatGPT replace copywriters or customer support teams?

It’s better viewed as an accelerator than a replacement. The model produces fluent drafts, but humans refine strategy, brand voice, nuance, and factual grounding. In support, AI can handle common questions and triage, freeing agents for complex or sensitive issues. Teams that pair AI speed with human judgment will see the biggest productivity gains without sacrificing quality.

What are the risks of using ChatGPT content as-is on my site?

Outputs can be confidently wrong or incomplete, which risks misinforming users and harming trust. Without review, you could also drift off brand or miss legal and compliance requirements. Search engines increasingly reward helpful, original content publishing — unedited AI text can underperform. Treat AI outputs as a draft to fact-check, adapt to your POV, and enrich with proprietary insights.

How can brands keep a consistent voice if different teams are using ChatGPT?

Create a style system for prompts: tone descriptors, approved phrases, and do-not-say lists. Provide examples of on-brand paragraphs and ask the model to mirror them. Require a human editor to harmonize voice before publication. Over time, capture prompt patterns that work and templatize them so teams generate more consistent first drafts.

What's a sensible first pilot to test ChatGPT in our org?

Pick a single, measurable use case-such as generating first-pass social captions for blog posts-and benchmark against human-only output for speed and engagement. Define review steps, legal checks, and a feedback loop to tune prompts. If results hold, expand to adjacent tasks like FAQs or email snippets. Keep pilots time-boxed and data-driven to win internal buy-in.