Welcome to Digital Doorways, the podcast hosted by Jason Siegel that explores the power of change in the realm of branding, marketing, and positioning for executives. Today, we have a truly exceptional guest, a seasoned Chief Marketing Officer with a career that reads like a tale of triumph and transformation.
I must disclose that I have had the privilege of working alongside Warren for over two decades, witnessing his remarkable success across multiple brands. From powerhouse companies to his two career chapters with Fortune 50 giants, Warren has consistently demonstrated his extraordinary ability to navigate change and turn challenges into opportunities.
During his second chapter at Boeing, as a market positioning and branding leader, Warren faced the daunting task of managing brand reputation issues during turbulent times for the company which included Tanker program issues, Starliner capsule launch delays and issues as well as the very public grounding of the 737 MAX aircraft. However, through unwavering determination, strategic prowess, and collaboration with some of the industry’s top communication professionals, he was able to maneuver through turbulent times and maintain the company’s positive brand recognition.
But Warren’s achievements extend far beyond Boeing. In our first encounter at iDirect, he spearheaded a groundbreaking turnaround strategy that propelled the company to tremendous growth and eventually led to a significant acquisition by Singapore Technologies. He is now the CMO for Fortem Technologies, a leading airspace intelligence company producing AI-empowered radar and counter-drone technologies.
Today, we are privileged to have Warren Brown on our show, where we will uncover the secrets of his success and gain valuable insights into how branding, marketing, and positioning can be powerful tools in navigating change and embracing new possibilities.
Geoff Blaine, an accomplished and highly regarded leader in the realm of cybersecurity marketing, has notably held the role of Chief Marketing Officer at SonicWall, and prominent roles with A10 Networks, ARMOR, and Entrust. And with a wealth of experience spanning over two decades, Geoff’s expertise has significantly contributed to his standing in the industry, as he navigates the complex and ever-evolving landscape of cybersecurity. His profound insights into the nuances of the sector, combined with his strategic acumen, have enabled him to effectively lead marketing initiatives that promote cybersecurity solutions to diverse audiences.
Having personally known and worked with Greg for over 15 years, I can attest to his unwavering vision and pioneering spirit, making him a true change-maker and a driving force in the cyber security landscape.
Today, we are eager to delve into Greg Fitzgerald’s remarkable career, exploring his use of branding and marketing to achieve unparalleled success, and how his transition from C-suite member to founder marks yet another profound change in his journey.
So, fasten your seatbelts as we embark on an illuminating conversation with the one and only Greg Fitzgerald, unlocking the secrets of his success and the power of change in the world of cyber security.
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Welcome to another captivating episode of Digital Doorways, the podcast spotlighting business leaders who’ve expertly navigated change through branding and marketing. Today, we dive into the journey of Jim Weiss, Chairman and Founder of Real Chemistry, a driving force in healthcare innovation. Jim’s visionary leadership steered Real Chemistry to a remarkable $550 million revenue in record time, a testament to his transformative approach and innovation.
As Chairman, Jim continues to shape, Real Chemistry’s course, mentors teams, and counsels clients. He’s turned challenges into opportunities, making Real Chemistry a leader in real-world data and tech-enabled solutions revolutionizing healthcare communications, operations, and commercialization. Jim’s impact now extends to his Executive Advisor role at New Mountain Capital, driving technology and life sciences synergy, and investment, board, and advisory roles at biotech startups and life science and patient advocacy organizations. Including the American Cancer Society and the Foundation of the National Institute of Health.
Jim’s journey began at biotech leader Genentech, where data-driven, technology-enabled solutions became his hallmark. A pioneer in analytics and precision targeting, his work reshapes industries while promoting diversity and inclusion. Passion for education and innovation led to the Weiss Center for Social Commerce and the Real Chemistry Emerging Insights Lab.
Prepare for a journey through Jim Weiss’s visionary world, uncovering insights, dedication, and innovation that define him. Stay tuned for an enlightening conversation on Digital Doorways.
Welcome to another captivating episode of Digital Doorways, the podcast where we dive deep into CHANGE the experiences of visionary leaders shaping the ever-changing digital landscape. Our guest today is Greg Cohen, a trailblazer in the fintech realm, known for his remarkable career track record of leading companies to billion-dollar exits while navigating through countless industry changes. With an astounding three billion-dollar exits under his belt, Greg has proven himself as a steadfast leader who embraces and thrives in the face of change.
Throughout his journey, Greg has fearlessly tackled technology advancements, industry revolutions, and policy shifts, always persevering to drive innovation and achieve market share domination. Currently at the helm of Fortis, one of the world’s premier embedded payment technology companies, Greg’s brand marketing, strategic positioning, and go-to-market strategies have revolutionized the fintech landscape.
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We have the honor of introducing today’s guest, a remarkable cybersecurity leader, David Mahdi. During his tenure at Gartner, David’s exceptional leadership in the cybersecurity practice left a profound impact on the industry. As a prominent figure driving the field forward, he provided invaluable insights and steered organizations toward robust security strategies. But that was just the beginning of his transformative journey. David’s career took a captivating turn as he transitioned from the analyst side to CXO (CMO, CPO, CSO, and CIO) roles on the brand side. Embracing new challenges with unwavering determination, he became a true trailblazer, shaping and securing some of the most innovative and influential companies in the tech industry. From influencing tech giants to driving innovation in unicorn companies like Transmit and Sectigo, David’s story is one of embracing change and seizing new opportunities. His visionary approach and expertise continue to inspire countless professionals in the ever-evolving landscape of cybersecurity and technology. Join us as we delve into David Mahdi’s awe-inspiring journey of transformation, unlocking valuable insights on embracing change and leading with innovation. Get ready for a thought-provoking episode on the power of change in the digital world, right here on “Digital Doorways”!
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Join “Digital Doorways” and CMO, Nai Kanell, a visionary marketing virtuoso, fearlessly navigating change to the heart-pounding moment when SpaceIQ is acquired by Adam Neumann and WeWork. With strategic brilliance, Nai triumphs over challenges, leaving an indelible mark on technology companies. Discover her journey, innovations, category creations, and the gripping acquisitions that reshaped industries. Tune in and be inspired!
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Embark on a captivating journey through the transformative tale of a marketing leader who navigated the challenges of the pandemic, reshaping the events industry with resilience, innovation, and strategic decision-making. Join us on Digital Doorways as we explore the remarkable story of triumph in an era of eventlessness, uncovering the secrets behind adapting and thriving in the world of digital experiences.
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Welcome to Digital Doorways, the podcast that takes you on an immersive exploration of the ever-changing landscape of branding, marketing, and digital revolutions. I’m your host, Jason Siegel, founder of Bluetext, a top creative digital marketing agency headquartered in Washington DC. Today, we embark on a captivating journey as we delve into the remarkable mental shift experienced by marketing professionals. We are honored to have Nick Panayi, Chief Marketing Officer at Inovalon, a leading healthcare analytics and technology company, as our special guest.
Nick’s expertise spans two very special CMO journeys that have helped shape his career. The first journey revolves around the formation of a new brand through the merger of one of the world’s largest IT services firms with Hewlett-Packard, an iconic technology company. Nick played a pivotal role in this transformation, which brought together immense industry knowledge and technological prowess.
The second journey focuses on Nick’s transition from a leading human-based IT services company to a world-leading digital employee-based IT services company. This shift marks a pivotal moment in the industry, as traditional methods intertwine with the ever-expanding digital landscape. Nick’s experience navigating this dynamic terrain provides valuable insights into the challenges and opportunities presented by the digital era.
Join us as we warmly welcome Nick to this episode of Digital Doorways, where we unravel the secrets behind these captivating journeys and explore the fascinating intersection of marketing, technology, and the evolving landscape of human-based versus digital employee-based services and artificial intelligence.