WASHINGTON – October  7, 2013 – Bluetext, one of the nation’s fastest growing digital marketing, branding, and strategic communications firms, today announced that Partner and Co-Founder Jason Siegel has been named a winner of the Direct Marketing Association’s “40-Under-40”  award for 2013. The award recognizes marketing luminaries who have already left an indelible mark within their organizations and on the industry as a whole.

DMA noted in its announcement of the honorees that these leaders in the marketing industry have “launched initiatives that have helped to significantly grow their companies; wowed clients with creative or strategic plans that have made a major impact on those clients’ businesses; and influenced the industry in numerous ways—from enhancing the core elements of direct marketing, to advancing measurement, to guiding their company and clients on mastering new technologies, and much more.”

“This is an important award both for me personally and for Bluetext, because it validates the value of firms like ours that are solely focused on senior-level involvement to help solve our clients’ most difficult challenges in their transition to digital strategies,” said Jason. “DMA is at the forefront of these changes, so to be recognized by the Association is a huge honor.”

DMA stated that the award winners’ efforts are “helping to guide others in marketing to master such areas as integrating digital and traditional marketing, using cross-channel data to inform marketing decisions, and building loyalty at a time when customers churn at the click of a mouse. Their stories are ones of determination, creativity, and adaptability.”

Jason and the other winners were honored at a ceremony in New York that featured Ikea CMO Leontyne Green Sykes.

Bluetext is proud to announce that it has been selected by NetApp, the $5B data storage innovator based in Silicon Valley, to support its U.S. Public Sector public relations efforts. NetApp is at the forefront of Big Data, virtualization, and data center consolidation, and we are honored to have been selected to help them drive thought leadership and brand visibility across the Federal, State & Local, and education markets.

In a recent PRWeek article, Jodi Baumann, senior director of corporate communications at NetApp, explained that “it chose Bluetext for its Beltway expertise, senior-level experience and support, and digital and social media savvy. “They really get the entire Beltway area,” she explained. “They also had some really interesting ideas about social media and digital PR, which is something we’ve really tried to get our [public sector] business doing more of.”

Read the article here.

Thanks to Rob for the interview.  Bluetext loves The FWA!