In the digital age, digital marketers, companies, and thought leaders are constantly introducing new ideas making it almost impossible to keep up. Lingo overload can leave you:
- Out of touch with the latest digital marketing jargon
- Feeling left out of the marketing conversation.
- Paranoid that your boss will catch on.
That’s why Bluetext has put together a complete guide to Digital Marketing Cybersecurity Lingo!
Bluetext, an award winning integrated digital marketing agency, has created a Digital Marketing Lingo e-Book to ensure you’re up to speed on digital marketing’s latest and greatest.
Click here to download our e-book and sharpen your cybersecurity lingo!
Sometimes it seems as if marketers are speaking their own language when you try to engage them in a Virtual Reality project to support your marketing, branding, or communications goals. From HMD to FOV to Judder, Virtual Reality jargon can be confusing. Whether a Google Cardboard project for your campaign or a high-end Oculus Rift project for a special event, it requires a solid collection of new terminology specific to VR technology. To help demystify some of the most commonly used Virtual Reality terminology so you can have a savvy discussion with your in-house engineers, agency folks or freelance consultants, we’ve put together this VR glossary.
Are you feeling out of touch with the latest cybersecurity marketing jargon and worried that your boss might catch on? In the digital age, cybersecurity marketers, companies and thought leaders are constantly introducing new ideas, solutions and technologies that can be impossible to keep up with. From the top down, companies need to be familiar with critical concepts like Sandboxing, Phishing, Patching and Malware, not only so they can keep up with the evolving conversation, but so they can adapt to protect themselves and their customers from cyber threats and breaches. To ensure you’re up to speed with latest and greatest in the world of cybersecurity marketing, we’ve put together a comprehensive Cybersecurity Lingo glossary. Don’t get left out of the conversation.
Do you have the feeling you’re falling out of touch with the latest technology marketing jargon and worried that your co-workers and bosses might catch on? In today’s ever-changing digital marketing industry, professional marketers, companies and thought leaders are constantly introducing new ideas, concepts and technologies, changing the way companies approach digital marketing. Effective web design is becoming increasingly crucial and concepts such as Adaptive vs. Responsive Response, CSS, AJAX and Javascript are becoming more critical to understand. To ensure you’re up to speed with latest and greatest in the world of technology marketing, we’ve created a Technology Marketing Lingo glossary. Make sure you’re not left out of the conversation.
In the digital age, digital marketers, companies, and thought leaders are constantly introducing new ideas making it almost impossible to keep up. Lingo overload can leave you:
- Out of touch with the latest digital marketing jargon
- Feeling left out of the marketing conversation.
- Paranoid that your boss will catch on.
That’s why Bluetext has put together a complete guide to Digital Marketing Lingo!
Bluetext, an award winning integrated digital marketing agency, has created a digital Marketing Government Lingo e-Book to ensure you’re up to speed on digital marketing’s latest and greatest.
Download our Marketing Government Lingo e-Book to sharpen your lingo by clicking here!
Innovations in real estate marketing can help drive a company’s ability to hit their desired Key Performance Indicators. Through Bluetext’s experience working with top real estate brands like JLL and Kettler we understand what drives integrated marketing and digital marketing results.
SPEED
Faster websites make more money for their companies. Fast includes how long it takes your real estate website to load, but also how long it takes the real estate website search engine to show the user the type of available product that matches their search. Some sites use real time API calls and tons of third-party data services that bog down a search performance. This performance hit hurts seo, conversion, and engagement metrics. The bottom line is performance matters. The relationship between performance and revenue has been shown over and over again. Here are just a few examples:
- Amazon loses 1% of sales for every 100ms it takes their site to load.
- Shopzilla reduced their loading time from 7 seconds to 2. This performance boost resulted in a 25% increase in pageviews and a 9.5% increase in revenue.
- Mozilla shaved 2.2 seconds off their landing pages and increased download conversions by 15.4%, generating millions of additional Firefox downloads every year.
Ways to speed up your website include:
- Enable CMS compression
- Optimize your images
- Move JavaScript files to the footer
- Merge CSS files – Inline small CSS files
- Use a Content Delivery Network
- Minimize the number of HTTP requests
- Fix your 404 errors
- Take care of your page size
- Reduce the number of API calls
LOCATION AWARE USER EXPERIENCES
The other innovation real estate marketing executive need to consider is launching location aware marketing platforms and tools. Along with the adoption of HTML5, the Geo-location API has become very powerful technology. This allows your site to receive geographic positioning information using JavaScript. Once you have a location aware site or app, you are able to provide more accurate and appropriate content for your visitors. This is called geo-marketing. Geo-marketing is a relatively new concept defined as:
- The integration of geographical intelligence into various aspects of marketing, including websites and sales and distribution.
Although a new term, the principle of geo marketing has been around for a while. Facebook has been utilizing this approach for some time. Facebook gathers location-based data (based on users’ IP addresses) then show advertisers appropriate content for that geographic region. Google and other search engines also use this functionality and include location based search results for their users.
Your real estate website should offer the ability to search where you are located to offer up products around you. Of course many people search for information in another region for relocation scenarios, but the majority are in market moves and these use cases need to be addressed with a fast geo-personalized user experience.
We’d love to talk to you about your real estate marketing need. Let’s chat:
In the crowded and highly-competitive real estate market, how do you differentiate your brand from your competitors?
While you’re thinking about how to stand out from the crowd, download a poster from our Adult Coloring Book that you can bring to life, and let Bluetext solve your bigger marketing challenges.
Click here to download our Adult Coloring Book!
In the crowded and highly-competitive professional services market, how do you differentiate your brand from your competitors?
While you’re thinking about how to stand out from the crowd, download a poster from our Adult Coloring Book that you can bring to life, and let Bluetext solve your bigger marketing challenges.
To download the Adult Coloring Book, click here!
In the digital age, digital marketers, companies, and thought leaders are constantly introducing new ideas making it almost impossible to keep up. Lingo overload can leave you:
- Out of touch with the latest digital marketing jargon
- Feeling left out of the marketing conversation.
- Paranoid that your boss will catch on.
That’s why Bluetext has put together a complete guide to Digital Marketing Lingo!
Bluetext, an award winning integrated digital marketing agency, has created a Digital Marketing Lingo e-Book to ensure you’re up to speed on digital marketing’s latest and greatest.
Download the Digital Marketing Lingo e-Book by clicking here!
The B2B market is a crowded space, with fierce competitors all vying for the same clients. Make sure your lead gen program is working as hard as your competitors’.
Let Bluetext do a free assessment of your lead generation content to make sure you are getting the best results.
Topics can include:
- Overall Marketing/Branding
- Target Audience
- Lead Generation Strategy
- Media Strategy
- Search Engine Optimization
- Social Media/ Blogging
- Website/Landing Page Conversion Optimization
- Content Strategy
- Lead Nurturing Strategy
- Analytics/ Website Management
To sign up for our FREE Lead Generation Assessment, click here!