Magellan Federal Vice President Mike Braham talks about what he looked for when selecting the best agency to develop the Magellan Federal brand, and why he chose Bluetext.
This is part 1 of a 5 part series by Bluetext about innovation in marketing and communications.
Before hurling yourself into a production and budget battlefield to get that amazing video shot for your next campaign or brand asset, marketing commandoes now have a variety of tiny, toss-able reconnaissance robots they can hurl into any business or consumer use case as it follows you around and keeps your brand battling above its weight class.
For challenger brands without the resources of a major real estate marketer or major retailer etc, they can now have million dollar footage integrated in their marketing mix of assets for amazingly low cost.
These tactical flying robots have gained a ton of traction within the marketing world as of late for several reasons, not least of which is the fact that any time you send a robot to execute an expensive and trick task, you’re not sending a human. And that is scalable and cost effective. Traditionally robots are generally complicated, fickle machines packing a lot of moving parts. They often require on the ground pilot operators to undergo special training just to learn how to use them and fly them everytime. Not this technology, toss and follow. Really amazing technology and solution.
Removing the pilot and giving this new paint brush to the creative minds in marketing departments and their partner agencies will really improve the experiences we will start to see as this innovation sinks into the millions of brand messages we see a day.
At Bluetext we work with many companies that can benefit from this kind of technology. For example, in our real estate practice, we see many of our clients like JLL, Kettler and HomeVisit to leverage this kind of technology to deliver better more impactful imagery to deliver their product and service to market.
Interested in being innovative with your brand, marketing or communications? Talk to Bluetext
Whether you’re selling B2B, B2G or B2C, chances are you’re starting to experience a crowded market space, with fierce competitors all vying for the same clients. Make sure your lead gen program is working as hard as your competitors’.
Let Bluetext do a Free Assessment of your lead generation content to make sure you are getting the best results.
Topics can include:
- Overall Marketing/Branding
- Target Audience
- Lead Generation Strategy
- Media Strategy
- Search Engine Optimization
- Social Media/ Blogging
- Website/Landing Page Conversion Optimization
- Content Strategy
- Lead Nurturing Strategy
- Analytics/ Website Management
For a FREE Lead Generation Assessment, sign up here!
CSC’s Nick Panayi and I presented at the 2015 Mid Atlantic Marketing Summit on the customer journey and how digital marketing technologies are continuing to evolve, personalize and empower this very effective demand generation platform. We drilled deep into CSC’s massive digital infrastructure that supports many of their journeys, and most importantly the Bluetext produced CSC Digital Briefing Center. Slide 56 shows some outstanding results.
The Mid Atlantic Marketing Summit is greater Washington’s largest annual symposium of thought leaders in marketing. The theme focused on emerging technologies and trends in marketing communications. Topics included: metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, business development, and much more. This summit explored the disruptive technologies that are creating a major shift in how marketing and business development professionals reach their audiences and decision makers.
Bluetext Presents with CSC on Digital Customer Journey from Jason Siegel
and Nick Panayi, Head of Global Brand and Digital Marketing
As business grows, driving innovation can be challenging. Bluetext recently developed this mascot character to inspire one of our clients to drive innovation and promote an innovative spirit across its global client projects.
Bluetext named her Ana-Vation – a female spin on the key phrase Innovation.
Bluetext loves these kind of creative challenges. We see companies like consulting firms and government contractors that need to find ways of driving innovation as employee de-centralization and work on client sites can be a cultural challenge.
Here are some ideas to drive innovation in your marketing, branding, and overall cultural efforts:
- Be easygoing.
- Hire for culture.
- Bring on people who love the work they do.
- Build a diverse workforce.
- Manage innovation in a transparent methodical fashion.
- Schedule time for brainstorming.
- Tolerate and expect mistakes.
The Mid Atlantic Marketing Summit is greater Washington’s largest annual symposium of thought leaders in marketing. The theme will focus on emerging technologies and trends in marketing communications. Topics will include: metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, business development, and much more. This summit will explore the disruptive technologies that are creating a major shift in how marketing and business development professionals reach their audiences and decision makers.
A presentation being given by:
Nick Panayi, Global Brand and Digital Marketing, CSC
Jason Siegel, Co-Founder & Chief Creative Officer, Bluetext
Location: Mid Atlantic Marketing Summit
Gannett Building
May 8th 3PM
Nick and I will be presenting on the customer journey and how digital marketing technologies are continuing to evolve, personalize and empower this very effective demand generation platform. We will drill deep into CSC’s massive digital infrastructure that supports many of their journeys, and most importantly the Bluetext produced CSC Digital Briefing Center.
Learn why CSC’s Digital Briefing Center was so strongly needed for their most critical journeys, the concepts considered, and how we got to this great performing end product.
Force3 marketing leaders Joel Moore and Tasha Klares talk about the Force3 rebranding efforts.
In the competitive cybersecurity market, what makes your brand different from your competitors?
Sometimes it takes market research to identify what makes you unique and what’s really important to your target customers. Fill out the form to download Bluetext’s Market Research Primer so you can understand how to:
- Leverage research to craft a market message
- Develop a positioning strategy
- Stand out from the crowd
To download our Market Research Primer, click here!
Triblio’s CMO and Co-Founder Jason Jue talks about trends in marketing automation, analytics, and digital marketing.
Huffington Post’s former Politics editor, Chris Gentilviso talks about trends in digital media.