This phrase widely attributed to Frederick R. Barnard, who published a piece commending the effectiveness of graphics in advertising with the title "One look is worth a thousand words", in Printer’s Ink, December 1921.

And while I am sure that ‘time’ was at a premium in 1921, its ‘attention’ that’s the new gold standard in today’s four screen world. And as a result, brand owners are turning to techniques that allow them to tell their story at a glance. Infographics , for example, help marketers make an immediate impact on their target audience using a much more progressive style of storytelling than traditional media can deliver.

Infographics are the graphic visual representations of information, data or knowledge…manifested in a clear, simple, effective…and often times very beautiful…way to present complex information quickly. And with our attention spans being dwindled down to the tweet, having customers spend few minutes longer…and more engaged with your brand…than an ad or a white paper, it sounds like Mr. Barnard knew what he was talking about.