Elegant Website Design
Once the content strategy and wireframing stages were complete, it was time to bring together the analytical and strategic thinking with the visually stunning elements of The Weather Company’s brand. Bluetext applied the brand to the wireframes to create the color comp designs seen reflected on the website. Leveraging elegant, custom components for desktop, mobile, and tablet, Bluetext created a responsive website design built to showcase the elegance of The Weather Company’s brand elements as well as the details around their market-leading solutions.
To help businesses and consumers understand the importance of and harness the power of weather, the Weather Company needed expert content strategy, combined with sophisticated and impactful design to help tell their story. Bluetext worked in lockstep with the Weather Company to achieve just that.
At A Glance
One App Trusted by All
Delivering Data to Broadcasts & Businesses
Forecasting for Flights & Families
Project Success, In Numbers
From the project kick-off to the launch date, Bluetext worked at rapid speed and was committed to hitting an aggressive launch date while producing the highest quality deliverables from beginning to end. This included in-depth discovery work (to ensure we understood the business, its challenges, and its goals), as well as intentional content strategy, SEO, wireframes, color comps, motion study/animation, fully responsive website development and QA, content loading, and strategic recommendations throughout the entire process.
total days from inception to completion
business days for strategy, design, & development
pages of content loaded in 1 week
Information Architecture & Wireframes
From the inception of this project, the goal was clear - create a visually stunning website that caters to the specific content needs and expectations of visitors across priority and secondary audiences alike. In a comprehensive process, Bluetext was tasked with the creation of a new information architecture, which was broken down to establish the content strategy for each individual page. SEO, UX, cross-linking, and the use of taxonomy were all primary considerations in the development of the content strategy and the resulting wireframes which outline the structure of each page.
The World's Leading Weather Provider
Since its inception nearly five decades ago, The Weather Company has combined human and meteorological expertise with trusted technology to instill confidence, drive better decisions, and propel the world.
As a global leader in weather data, forecasting, and insights, with more than 185 patents to their name, The Weather Company provides scalable, proven solutions for consumers and businesses alike, including the Advertising, Aviation, and Media industries. Plus, their robust Weather Data API platform makes it easy to integrate their weather data into user's applications, business processes, or custom models.
Custom Build
Bringing the color comp designs to life requires thorough attention to detail, technical expertise, and an eye for UX best practices. This project was no exception. Bluetext’s team of savvy developers custom-built the website template and components to match the desired design and functionality to a tee. Everything from complex integrations to custom animations to interactive states were implemented in this build to create a website that not only looks beautiful but also functions swiftly and seamlessly.
Our Process at a Glance
Discover how Bluetext brought The Weather Company brand to life in their brand new, custom-built website at exceptional speed.
Discovery
Conducted in-depth research and analysis to understand the client's goals, target audiences, and competitive landscape, laying the foundation for a strategic and well-informed content strategy, design and development process.
Information Architecture
Optimized user experience and facilitated easy access to relevant content
Content Strategy & Wireframes
Strategized and created a website content strategy and utilized wireframes to bring that to life as the visual blueprints of the website outlining the structural layout and functionality.
Color Comps
Integrated wireframes and brand elements to craft a visually beautiful website design that not only adheres to the strategic structural layout but also reflects The Weather Company's elegant and very human CVI, ensuring a cohesive and immersive site design.
Build & Launch
In a very tight timeframe, we meticulously drafted requirements and executed the development of the website featuring intricate integrations, ensuring seamless, responsive functionality.