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Campaigns, Case Studies, Digital Marketing, Website Design

Bluetext Partners with CSC to Launch Virtual Briefing Center

by Michael QuintJune 30, 2014
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Supporting CSC’s global digital brand team, Bluetext designed and built CSC’s Digital Briefing Center, a virtual experience where clients and CSC’s entire ecosystem can come to learn about CSC’s key technology conversations across its target verticals.

As the company expands with a global customer base and diverse set of solution offerings, it was important to ensure that prospective customers could get a similar experience as they would if they visited corporate HQ.

Bluetext designed a virtual office building where each floor represents a specific vertical industry, and visitors can learn about CSC’s key solutions and experience across cloud computing, big data, applications, cyber security, and mobility.

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The highlight of the Digital Briefing Center is the elevator ride where users can see “CSC” in action across healthcare, banking, manufacturing, and insurance. The solution is designed to scale with more solutions and target industries, as well as partner ecosystem solutions from CSC’s top technology partners.

It was built for users across all browsers. For pre-HTML5 browsers we built a lightweight code base, and for today’s modern browsers we used HTML5, a custom video player, and a JSON XML Twitter integration. Bluetext handled all CMS integration into CSC’s environment.

Frequently Asked Questions (FAQ)

What is CSC's Digital Briefing Center?

It is a virtual experience designed by Bluetext that allows clients and partners to explore CSC’s solutions across industries like cloud computing, big data, and cybersecurity in an immersive, online environment.

How does the virtual briefing center enhance customer engagement?

It replicates the experience of visiting corporate HQ by offering interactive content and industry-specific insights in a digital format accessible worldwide.

What technologies were used to build the Digital Briefing Center?

The platform was built using HTML5, custom video players, and JSON XML Twitter integration, ensuring compatibility across browsers and seamless CMS integration.

What is the highlight of the Digital Briefing Center experience?

A simulated elevator ride takes users through different industries where CSC solutions are showcased, creating a memorable and engaging journey.

Why is scalability important in CSC's Digital Briefing Center?

Scalability allows CSC to add new solutions, industries, and partner content as their business grows, ensuring the platform remains relevant and up-to-date.