ARKA
What We Did
- Developed a unified visual identity, messaging, and brand system to bring four legacy companies together under the ARKA name, aligning them around a shared mission and vision post-merger.
- Crafted a cohesive internal brand launch strategy, including a ‘Welcome to the Brand’ kit, FAQs, and centralized brand assets to drive clarity, consistency, and employee excitement.
- Redesigned the website to attract top talent, unite teams, and clearly communicate the ARKA story to customers and partners.
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Karman
What We Did
- Evolved the Karman brand, logo, and messaging to reinforce its position as a concept-to-production integrated systems leader, redesigning the logomark so the “K” breaks through the Karman line and forms the Karman Arrow, a bold symbol of progress.
- Designed and developed a modern, visually striking website with strategic content, custom 3-D animation, and intuitive interface to showcase Karman’s capabilities and brand story.
- Created a cohesive brand ecosystem, including a cinematic brand video, to establish Karman as a trusted partner in aerospace and defense and support its successful IPO launch.
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Kratos Defense
What We Did
- Established a clear, forward-looking messaging framework centered on the “Readiness Delivered” brand promise, positioning Kratos around agility, innovation, and national security impact.
- Executed a comprehensive rebrand and corporate visual identity to present a bold, confident, and mission-driven defense brand.
- Designed and built a new website featuring purposeful motion and intuitive navigation to showcase Kratos’ capabilities and support growth across customers, partners, and talent.
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Axient
What We Did
- Developed a new brand strategy, name, and identity to unite multiple legacy companies under Axient, creating a mission-driven narrative.
- Designed and launched a modern, mobile-first website and brand collateral with custom UX, interactive components, and motion to support business growth.
- Created integrated messaging and video assets to communicate Axient’s future-focused mission, attract top talent, and strengthen market positioning, which supported its eventual acquisition by Astrion.
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What are your Business Goals?
Bluetext has extensive experience working with companies to achieve their most critical business goals. Whether it’s growing pipeline, maximizing M&A potential, or improving brand positioning and differentiation, we deliver strategies that drive measurable impact.
Explore which path is right for you in the cards below.
