Crafting a Unified Brand and Collateral System
Bluetext worked closely with Cadmus to redefine its brand strategy and visual identity, creating a system that balanced authority with approachability. The new brand featured a refined color palette, modern typography, and flexible design elements that reinforced Cadmus’s credibility in highly technical domains while remaining accessible to diverse stakeholders. Alongside this, Bluetext built a comprehensive collateral system—from sales materials to corporate templates—empowering Cadmus teams to communicate clearly, consistently, and persuasively at every touchpoint.
Designing a Modern, Mission-Driven Website
To complete the transformation, Bluetext designed and developed an all-new website that showcased Cadmus’s expertise and impact through an intuitive, modern user experience. The new site architecture simplified navigation across the firm’s wide-ranging capabilities while telling a cohesive brand story focused on real-world solutions and measurable results. Visually, the site employed the new brand system to deliver a polished, professional look that matched Cadmus’s reputation and ambitions—making it easier than ever for clients and partners to understand the value Cadmus brings to every engagement.
