Always Encrypted Campaign
Paperclip came to Bluetext to help establish their product, SAFE, as a product leader in the security space. The campaign started off as a brand awareness campaign, increasing visibility around Paperclip’s SAFE product, and driving volume to the site for users to learn more about SAFE.
First 6 Months
Paid Social Platforms, PPC Platforms and Programmatic Display Performance
Impressions
Clicks
CTR (100% above benchmark)
Increase in site traffic
Ongoing Performance
After the initial 6-month flight and with the SAFE product established in-market, we expanded our efforts to focus on conversions (form submissions). We scaled up retargeting efforts and deployed lead generation campaigns across Paid Social, including In-Message ads. We also deployed several geofencing campaigns around key industry conferences, surrounding events with Paperclip SAFE ads. To date, the campaign has driven 10.73M impressions, 177,000 clicks at a 1.65% CTR, and has yielded more than 500 leads and form submissions.
Impressions
Clicks
CTR
Leads and Form Submissions
Website Support
Over the years, Bluetext has provided end-to-end website support for Paperclip, focusing on optimizing user experience and ensuring seamless navigation throughout the site. By aligning content with the brand's voice, we have ensured a cohesive digital experience that reflects Paperclip's commitment to secure solutions. Together, we have explored and implemented unique component designs to enhance overall site experience. The result is a polished digital presence that not only engages visitors but also drives conversions and fosters long-term relationships.
Brand Applications
The Bluetext team has extended Paperclip's brand across multiple touchpoints, from web assets to promotional materials to campaign ads. Through strategic brand application, we've ensured consistency and cohesion, reinforcing the brand identity at every interaction.
