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B2B Marketing Agency, Branding, Campaigns, Consumer Marketing, Content Marketing, Digital Marketing

Ten Common Traits Found in Top B2B Marketing Firms

by Michael QuintAugust 3, 2016
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When people ask me about Bluetext, I often find myself calling us of the region’s top B2B marketing firms. We work with world class global enterprises. We are on the cutting edge of branding trends and focused on leveraging emerging marketing channels. And we have a world class team of people focused on delivering great results for our clients. So here is my take on what makes us one of the top B2B marketing firms:

 

  1. A top B2B marketing firm works across a wide variety of industries. In my view, focusing on just a few industries can be limiting and lead to tired tactics. Instead, taking the learnings from some industries and applying them into adjacent markets can be valuable to clients.
  2. A top B2B marketing firm can tackle a wide variety of marketing assignments, delivering integrated solutions for clients. Clients like integrated service offerings. They like to work with clients who create a strategy then are able to roll it out via many channels.
  3. A top B2B marketing firm is working at the forefront of emerging delivery channels. See our recent work for Varonis at bluetext.com/varonis
  4. A top B2B marketing firm gives guidance versus simply taking orders. Challenging assumptions, doing things differently, and looking at ideas through different lenses can be incredibly valuable.
  5. A top B2B marketing firm starts with goals versus focusing on channels. Understanding where a client wants to go before deciding how to get there can be quite valuable.
  6. A top B2B marketing firm should have a seat at the table with you during key strategic meetings.
  7. A top B2B marketing firm should push your internal team to think beyond traditional channels and programs to reach prospects in new and unique ways.
  8. A top B2B marketing firm is part of the community and recognized for its great work
  9. A top B2B marketing firm is able to adjust strategies mid-course.
  10. A top B2B marketing has a client roster that you immediately recognize.

 

So that is my list. That is how I define a top B2B marketing firm. What did I miss? Please share other ideas and I can update the post in the future. And for more insights on B2B marketing, reach out to Bluetext today:




Find out today how Bluetext can help you take your business to the next level.




Frequently Asked Questions (FAQ)

What defines a top B2B marketing firm today?

Breadth across industries, integrated execution, and a bias for guidance over order-taking. Leaders start with goals, not channels, and keep a seat at strategic tables. They push clients beyond comfortable tactics to reach prospects in new ways. Recognition and community presence reinforce credibility.

Why does cross-industry experience matter?

Ideas travel — tactics proven in one sector can unlock breakthroughs in another. Narrow specialization risks stale playbooks and incrementalism. A diverse portfolio exposes teams to more patterns to borrow and remix. That variety fuels creativity and resilience.

How does an integrated service model help clients?

One partner that can strategize and execute across channels reduces handoffs and lag. It ensures message consistency and faster learning cycles. Campaigns become orchestrated programs rather than disconnected efforts. Integration converts vision into measurable progress.

What should clients expect from a top firm during planning?

Pushback where assumptions limit outcomes and honest debate about trade-offs. Roadmaps with clear milestones, KPIs, and contingency plans. A team willing to adjust mid-course as data emerges. This partnership mindset beats transactional delivery every time.

How do the best firms handle emerging channels?

They pilot thoughtfully — small tests to validate potential before scaling. Expect fluency in formats like data viz, VR/AR, and programmatic without chasing fads. The lens is always: does this advance goals for this audience now? Curiosity is paired with discipline.

What signals show a firm is truly 'top tier'?

A recognizable client roster, award-winning work, and references who vouch for results. Case studies that connect creativity to business impact. Transparent reporting and the courage to recommend stopping what isn’t working. These are markers of maturity and integrity.