Cancel
Awards, Metrics-Driven PR, Public Relations

NetApp Hires Bluetext as US Public Sector PR Agency of Record

by Jason SiegelJanuary 31, 2012
Share

Bluetext is proud to announce that it has been selected by NetApp, the $5B data storage innovator based in Silicon Valley, to support its U.S. Public Sector public relations efforts. NetApp is at the forefront of Big Data, virtualization, and data center consolidation, and we are honored to have been selected to help them drive thought leadership and brand visibility across the Federal, State & Local, and education markets.

 

In a recent PRWeek article, Jodi Baumann, senior director of corporate communications at NetApp, explained that “it chose Bluetext for its Beltway expertise, senior-level experience and support, and digital and social media savvy. “They really get the entire Beltway area,” she explained. “They also had some really interesting ideas about social media and digital PR, which is something we’ve really tried to get our [public sector] business doing more of.”

 

Read the article here.

Frequently Asked Questions (FAQ)

What did NetApp hire Bluetext to do?

Lead U.S. Public Sector PR to drive thought leadership and brand visibility across Federal, State & Local, and education markets.

Why was Bluetext selected?

For Beltway expertise, senior support, and digital/social PR savvy, per NetApp’s senior director of corporate communications (as noted by PRWeek).

Where is NetApp focused technologically?

Big Data, virtualization, and data center consolidation.

What outcome does the post anticipate?

Increased visibility and thought leadership for NetApp in public sector markets, supported by digital and social strategies.