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Case Studies, Content Marketing, Digital Marketing, Government Marketing, Infographics, Social Media

Who Are They Getting Information From?

by Jason SiegelJune 3, 2014

In an era of budget cuts and dwindling resources, hundreds of government organizations are achieving real success and showing a measurable return on investment using GovDelivery’s communications platform to communicate their messages and services.

Bluetext was hired by GovDelivery to help them reach public sector organizations who can benefit with tremendous cost savings while reaching more people, automating complex communications and driving mission value through deeper engagement with the public.

Bluetext conceived and designed a responsive landing page with an infographic demonstrating the benefits of using GovDelivery for Government agencies as the centerpiece of the campaign. We also developed a responsive email template and infographic poster to be used across many marketing channels.

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Frequently Asked Questions (FAQ)

What problem does GovDelivery solve for public sector organizations?

Agencies face shrinking budgets but still need to reach more people with essential information and services. GovDelivery’s platform streamlines communications, automates workflows, and proves ROI. It helps governments drive deeper public engagement at lower cost.

How did Bluetext support GovDelivery's outreach goals?

Bluetext designed a responsive landing page centered on a clear infographic explaining the platform’s benefits. Complementary email templates and a poster extended the message across channels. The assets formed a cohesive campaign for public sector prospects.

Why anchor the campaign with an infographic?

Infographics make complex value propositions instantly understandable and shareable. For time-pressed government audiences, visual proof points cut through clutter. It’s a fast way to communicate cost savings, reach, and automation benefits.

What makes the landing page experience effective for B2G buyers?

Responsive design ensures accessibility on any device, while concise copy and visuals respect limited attention. Clear CTAs guide users to learn more or request follow up. The page is built to inform first and convert second — ideal for public sector cycles.

How can agencies use these insights to improve their own outreach?

Lead with audience value, visualize impact, and keep the path to action obvious. Repurpose core visuals across email, web, and print to increase frequency without added complexity. Measurable, consistent communication builds trust with constituents.