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CSC: Delivering Innovation Together

by Jason SiegelMay 5, 2014
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In an effort to rally its thousands of sales and customer facing teams at its Global Sales Conference in Dallas in April 2014, CSC turned to Bluetext to conceptualize and deliver a brand launch video and interactive experience around the key technology conversations that the company is focused on for the year ahead. The concepts of partnership and innovation, based on CSC’s decades of experience, came to life in an effort to position the company for the next wave of technology trends facing enterprises across the globe.


Bluetext built a storyboard concept around the “Road to Next-Gen IT”, and designed animated illustrations weaved throughout the video to most effectively tell the story. Now Bluetext is working on a virtual briefing center where CSC’s clients and entire ecosystem can come to learn more about these key technology conversations, set to launch in the next few months.

“Your focus, partnership and can-do attitude allowed us to deliver a complex world-class project in record time. Your ability to co-imagine and co-create with us is appreciated and valued greatly.”

Director of Global Brand & Digital Marketing
CSC

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Frequently Asked Questions (FAQ)

What was the purpose of CSC's brand launch video at the Global Sales Conference?

CSC wanted to rally thousands of sellers and customer-facing teams around shared technology conversations and a forward-looking vision. The video served as a unifying kickoff that set priorities for the year ahead. It framed partnership and innovation as the core of CSC’s value.

How did the 'Road to Next-Gen IT' concept bring the story to life?

Bluetext developed animated illustrations and a narrative arc that guided viewers through emerging enterprise trends. The storyline made complex topics approachable without losing technical credibility. It gave sales teams a memorable way to explain CSC’s role in modernization.

What is the virtual briefing center mentioned in the post?

It’s an online destination where clients and partners can explore CSC’s key technology conversations in depth. The center extends the conference energy into ongoing engagement. It provides content, demos, and context that sellers can use in follow-ups.

How did CSC respond to the project's delivery?

Leadership praised Bluetext’s focus and ‘can-do’ execution in delivering a complex, world-class project on an aggressive timeline. They highlighted the collaborative ‘co-imagine and co-create’ process. The endorsement underscores alignment between creative and business goals.

Why do launch moments matter for large sales organizations?

They synchronize messaging across thousands of conversations and set a common vocabulary. A compelling launch asset equips teams with a story they can repeat and tailor. It increases consistency, confidence, and conversion in the field.