Citrix: Rumble In The IT Jungle

by Jason SiegelMarch 5, 2015

CITRIX TAKES ON ITS COMPETITION

When Citrix wanted to go after its competitor VMware head-on, Bluetext designed a gamificiation experience that pitted the two contenders against each other. The teaser video features the training regime of a real world champion fighter, and leads to an interactive rock-em, sock-em fighters game with the Citrix kid taking on Victor Machismo– and winning of course. Key messages fill the screen with every punch.

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Frequently Asked Questions (FAQ)

What was the goal of Citrix's 'Rumble In The IT Jungle' campaign?

The campaign aimed to take on competitor VMware head-on in a bold, attention-grabbing way. It used gamification and humor to highlight Citrix’s strengths over its rival.

How did Bluetext make the campaign engaging?

They produced a teaser video featuring a champion fighter’s training regime, which led into an interactive boxing game. Each punch in the game delivered key Citrix messages, making the experience fun and memorable.

Why was gamification effective for this campaign?

Gamification turned a competitive comparison into an entertaining, participatory experience. It encouraged audiences to engage directly with Citrix’s brand messages rather than passively receiving them.