Today I was honored to be asked to speak to the University of Maryland’s Smith School of Business MBA class about creative and digital marketing. The students were senior execs spanning many Fortune 500 companies across a variety of industries. The interactive dialogue was great. Jeb Brown, the MBA professor, issued three mandates for my presentation:
1 – Describe what makes a bad client
2 – Describe how to get the most out of your agency
3 – Describe the way you solve clients problems
#1 I wanted to start out with some humor. The following “client sayings” are great signals for what makes a bad client.
#2 When asked to talk about how to get the most out of your agency, I focused on this simple list…
• Be thoughtful
• Be patient
• Be open
• Be kind
• Be consistent
• Be appreciative
• Be budget-realistic
• Be schedule-realistic
• Be generous with your time
#3 When asked to describe the way Bluetext solves Marketing, Branding, and Communications challenges, I decided to use client case studies and present our methodology through the lens of each client’s custom solution. Please click the following links to learn about those stories.
1 – Google
2 – Adobe
3 – FireEye
It was a real honor to talk to so many great marketing, branding and communication executives from so many industries. The conversation was lively, with humor at times but also serious when talking about the importance of Return On Investment in the ever-changing marketing and digital world we live in. To learn more about this presentation and Bluetext please contact me.
