Today, we’re joined by a true luminary in the realm of UI and UX design, Kevin Goldman. With an illustrious career, Kevin has left an indelible mark on the cybersecurity landscape, currently serving as the Chief Design Officer at Trusona and FIDO Alliance Board Member, a trailblazer in passwordless solutions. His expertise has significantly impacted major institutions, including Bank of America, the Government of Australia, and numerous universities. Kevin is renowned as a product design executive in Phoenix, differentiating growth-stage cybersecurity firms with his human-centered design approach.

In the ever-evolving world of cybersecurity, Kevin stands as a titan, blending innovation with a deep understanding of human experience. As we explore the intersection of design, technology, and security, Kevin’s insights promise to unravel the dynamics of crafting user-centric solutions in the digital age. Get ready for a fascinating journey into the mind of Kevin Goldman, a leader shaping the future of UI and UX design.

⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠Bluetext⁠⁠.

🎧 Listen to the Digital Doorways Podcast here

Questions on Product Design, Design Trends, and AI Disruption:

In this episode, we have a true marketing powerhouse, Jake Heinz, who has been at the helm as CMO of major brands like Verizon Business, XO, Kastle, and now spearheads the marketing efforts at the cutting-edge cybersecurity firm, ZeroFox. Jake’s journey in the marketing world has been nothing short of extraordinary.

He’s no stranger to change, having navigated the challenges of M&A consolidation in the telecom and cybersecurity sectors. Jake has had the unique experience of working with billionaire investors like Carl Icahn and Mark Ein, managing their prized telecom and security assets. From transforming customer portfolios of over 25,000 businesses to mastering branding and marketing in these high-stakes industries, Jake’s insights are sure to be a game-changer for our listeners.

⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠Bluetext⁠⁠.

🎧 Listen to the Digital Doorways Podcast here

QUESTIONS INCLUDE:

Today we embark on a journey into the dynamic realm of global revenue generation with our special guest, Chief Revenue Officer Chad Walter. A maestro in steering brands to new heights, Chad’s illustrious career, steering the ship for giants like Greycastle and Paperclip, showcases his exceptional prowess in driving global revenue. In this episode, we delve into the artistry of sales, navigating the ever-changing market landscapes through the lens of creative enterprise selling. Join us as we unravel the strategic interplay of branding and innovation that Chad has mastered to not just adapt but thrive in an evolving marketplace. Get ready to explore the transformative power of creative revenue generation in the global marketplace on Digital Doorways!

⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠Bluetext⁠⁠.

🎧 Listen to the Digital Doorways Podcast here

QUESTIONS INCLUDE:

1. Navigating Global Markets: How do you approach understanding and adapting to the nuances of diverse global markets in your role as an enterprise sales professional?
2. Innovation in Sales: Can you share examples of innovative sales strategies you’ve employed to stay ahead in the ever-evolving business landscape?
3. Balancing Art and Science: As an enterprise sales leader, how do you strike a balance between the creative aspects of sales and the analytical side of revenue generation?
4. Adapting to Change: In a world of constant change, how do you cultivate adaptability within your sales team to navigate shifts in customer behavior and market dynamics?
5. Impact of Branding: From your perspective, how crucial is branding in the realm of enterprise sales, and how does it influence your approach to selling?
6. Overcoming Challenges: Can you share a notable instance where creative problem-solving played a significant role in overcoming a challenge in enterprise sales?
7. Building High-Performance Teams: What strategies do you employ to build and lead high-performance sales teams capable of thriving in dynamic and diverse markets?
8. Staying Informed: How do you stay informed about industry trends, and how does this knowledge inform your sales strategies on a global scale?
9. Advice for Aspiring Sales Professionals: What advice would you give to aspiring enterprise sales professionals looking to develop a skill set for global success?
10. The Human Element: In the age of technology, how do you emphasize the importance of the human touch in enterprise sales, and how has this perspective influenced your approach?

Welcome to Digital Doorways, the podcast that invites you to explore the transformative journey of advertising and marketing through the eyes of a true industry luminary. I’m your host, Jason Siegel, founder of Bluetext, a global digital creative agency. Our guest today is Chris Clarke, a marketing visionary renowned for his remarkable journey that has reshaped the advertising landscape. Chris’s story is a testament to innovation, adaptability, and his relentless pursuit of excellence.

With a career spanning decades, Chris is not only one of the most significant thought leaders in the advertising and marketing world but also a pioneer of change and evolution in the industry. His journey began with a mission to disrupt the status quo, which he did with the founding of Nitro in Shanghai in 2001. This move was pivotal, as it redefined the advertising industry by vertically integrating offerings such as innovation, brand strategy, traditional advertising, and digital advertising. Nitro swiftly became a global network, with a prestigious client base that included Mars, Nike, Unilever, and Coca-Cola.

However, Chris’s story is one of constant adaptation. In 2009, Nitro underwent a major transformation when it merged to create SapientNitro, which became the world’s largest independent advertising and digital agency. Under his leadership, SapientNitro grew to encompass 14,000 employees and 36 offices worldwide, ultimately leading to its remarkable sale to Publicis Groupe for $3.7 billion in December 2014.

Chris’s journey doesn’t stop at the advertising world. He’s also a successful Broadway Producer, with an impressive 15 Tony Award nominations for his shows including Tootsie and American Buffalo, starring Lawrence Fishburne and Sam Rockwell. Today, Chris serves as the Executive Chairman of Empower Media, the largest woman-owned media agency in America. With this rich tapestry of experiences, Chris continues to shape the future of marketing and advertising, offering invaluable insights into the ever-changing landscape.

In this episode, we’ll delve into Chris Clarke’s journey, focusing on his exceptional ability to adapt to change and redefine brand positioning and marketing strategies in all his ventures.

⁠Digital Doorways⁠⁠⁠ is Hosted by ⁠⁠⁠Jason Siegel⁠⁠⁠, Founder of ⁠⁠⁠Bluetext⁠

🎧 Listen to the Digital Doorways Podcast here

QUESTIONS INCLUDE:

1. Chris, your journey began with the founding of Nitro in Shanghai, which redefined advertising by integrating various offerings. How did you adapt to such a unique venture, and what inspired this holistic approach?
2. The merger of Nitro into SapientNitro was a pivotal transformation. What was the driving force behind this merger, and how did it influence your brand positioning and marketing strategies?
3. From Nitro to SapientNitro, how did you navigate the massive changes that came with leading a global agency with thousands of employees and offices around the world?
4. The sale of SapientNitro to Publicis Groupe for $3.7 billion was a momentous achievement. How did you adapt your strategies for such a significant deal, and what impact did it have on your brand positioning?
5. Your journey took you to the world of Broadway, where you’ve been a successful producer. How do you adapt your skills and experiences from advertising and marketing to the entertainment industry?
6. As the Executive Chairman of Empower Media, how do your experiences in advertising and marketing influence your approach to media and brand positioning in the current digital landscape?
7. Can you share some specific examples of how your approach to brand positioning has evolved with changing trends and technologies in the marketing world?
8. With the rapid evolution of digital marketing, how do you keep your strategies agile and adaptable to new technologies and consumer behaviors?

Welcome to a special episode of Digital Doorways, your gateway to the ever-evolving landscape of technology, marketing, and innovation. In this exclusive episode, we’re about to unveil the magic that happens when legends are brought to center stage by the incredible team at Best.Day.Ever.

I’m your host, Jason Siegel, and today we’re taking you on a journey with the CEO of Best.Day.Ever, Patrick Luckett. Patrick is a visionary in the world of experiential marketing, known for his knack in crafting events that not only capture high-quality leads but also maximize returns on entertainment ticket investments.

But what truly sets Best.Day.Ever apart is their unwavering commitment to excellence. And this episode isn’t about one, but two remarkable examples of how they include big-name stars like PGA Champion Jon Rahm and the iconic two-time Super Bowl winner, Eli Manning, in their events. These events showcase the unparalleled access and exceptional quality that Best.Day.Ever consistently delivers.

At Digital Doorways, we’ve uncovered the secrets to elevate your corporate events, turning them into remarkable experiences that defy expectations. Join us in this special episode as we delve into the visionary mindset of Patrick, a true trailblazer in reshaping brand and marketing strategies into revenue-generating powerhouses.

Stay tuned as we unravel the magic of Best.Day.Ever in this episode of Digital Doorways: Where legends shine, and excellence is their standard.

Digital Doorways is hosted by Jason Siegel, Founder of Bluetext.

🎧 Listen to the Digital Doorways Podcast here

QUESTIONS INCLUDE:

1. How do you balance the need for high-quality experiences with the goal of getting maximum returns on entertainment ticket investments?
2. Can you share a specific example where your approach resulted in clients consistently filling seats for their events?
3. What strategies do you employ to attract and retain quality prospects for your clients’ events, game in and game out?
4. How has your focus on maximizing returns for entertainment tickets impacted the revenue streams of your clients
5. What role does personalization play in your approach to ensuring quality prospects in the seats?
6. Can you discuss the significance of loyalty programs in retaining fans and filling seats?
7. What key elements are integral to creating memorable experiences that keep fans coming back for more?
8. How do you adapt your strategies to different types of entertainment events, such as sports games, concerts, or theater productions?
9. Can you share some best practices for improving the fan experience while maximizing ticket returns?
10. What are the challenges you face in ensuring that clients consistently achieve the highest return on their entertainment ticket investments?
11. How do you leverage data and analytics to identify the most promising prospects for your clients’ events?
12. What innovations have you introduced to enhance the fan experience and drive ticket sales?
13. What ethical considerations do you keep in mind when filling seats for your clients’ events?
14. How do you tailor your strategies to different markets and demographics to ensure quality prospects are always present?
15. Can you provide insights into a case where a client saw a remarkable increase in revenue due to your approach?
16. How do you measure the success of filling seats with quality prospects over time?
17. What advice do you have for clients looking to maximize their returns on entertainment ticket investments?
18. Looking ahead, what trends do you foresee in the field of entertainment ticket marketing and fan engagement?
19. How does technology play a role in enhancing both the fan experience and revenue generation for your clients?
20. Can you share your vision for the future of Best.Day.Ever and its role in the entertainment and sports industry?

In the competitive world of cybersecurity, standing out in search engine results is crucial. However, achieving high rankings requires a unique approach tailored to the industry’s nuances. In this blog post, we’ll explore SEO strategies specifically designed for cybersecurity brands.

1. Secure and Mobile-Friendly Websites

Search engines prioritize secure and mobile-friendly websites. Ensure that your site is HTTPS secured, providing a safe browsing experience. Mobile responsiveness is also a crucial factor, considering the increasing use of smartphones for online activities.

When designing new websites for our clients, we subscribe to a mobile-first mentality, ensuring any new website design works seamlessly on mobile devices. Take our work with Securonix for example. Securonix delivers a next-generation security analytics and operation platform for the modern era of big data and cyber threats. They came to Bluetext to evolve their brand and website with a completely new look. One of the major components of the rebuild of the Securonix website was to ensure every part of the website looked and worked seamlessly on various mobile devices across multiple browsers. Bluetext did extensive regression and cross-browser testing to ensure all pages and functionality were rendered and functioned as intended.

2. Targeted Keyword Optimization

Identify and optimize for relevant keywords specific to cybersecurity. Tailor your content to address common queries and concerns in the cybersecurity landscape. Long-tail keywords that reflect user intent can be particularly effective in attracting the right audience.

A key deliverable in any Bluetext website design and development engagement is the creation of an SEO roadmap, identifying keywords to be implemented across the website including headlines, blog posts, and navigation menus.

3. Quality Content with Expertise

Create high-quality, authoritative content that showcases your expertise in cybersecurity. This can include in-depth articles, whitepapers, and case studies. Valuable content not only attracts organic traffic but also positions your brand as a trusted source of information. 

When developing a new website for our clients, we always recommend developing a robust blog program to establish brand credibility and increase SEO on-page ranking. If clients don’t have the resources in-house to create blog content, we’re happy to do so on their behalf as part of our engagement, ensuring the utilization of the correct SEO keywords and topics.

4. Technical SEO Best Practices

Implement technical SEO best practices, such as optimizing meta tags, improving website speed, and enhancing site navigation. Search engines reward websites that provide a smooth and user-friendly experience.

One tool you can utilize is Google’s PageSpeed Insights. You can analyze your existing website and determine ways to improve your technical SEO score, boosting your on-page search results.

5. Backlinks from Trustworthy Sources

Build a strong backlink profile by obtaining links from authoritative and trustworthy sources within the cybersecurity domain. Collaborate with industry influencers, participate in cybersecurity forums, and contribute to reputable publications to earn quality backlinks.

6. Regular Security Audits

Perform regular security audits not only for the safety of your users but also for SEO. Search engines may penalize insecure websites. By maintaining a secure online environment, you not only protect your users but also ensure your site’s visibility in search results.

7. Local SEO for Targeted Reach

If your cybersecurity brand operates in specific regions, leverage local SEO strategies. Optimize your Google My Business profile, include location-specific keywords, and participate in local cybersecurity events to enhance your presence in local search results.

By combining these SEO strategies tailored for cybersecurity, you can not only improve your search engine rankings but also establish your brand as a go-to resource for users seeking reliable and secure solutions in the digital realm. Need support in developing your SEO strategy? Contact Bluetext for help.

In the sink-or-swim world of initial public offerings (IPOs), it takes a strategic and well-prepared player to survive. 

There is no doubt that the decision to take a company public can open doors to vast opportunities and boundless potential growth. At the same time, it will inevitably bring challenges and require meticulous planning. 

An IPO is a complex and multi-step process that involves several critical business activities. While strategic operational, financial, and legal planning undoubtedly lie at the heart of this journey, lest we not forget the equally vital role that marketing and communications strategy play in the lead-up to an IPO.

Though often overlooked, well-crafted marketing and communications efforts have the power to make or break your market entrance. Just think — How amplified could the impact of your operational, financial, and legal preparations be if the right emphasis and strategy were put into place to ensure your company’s public debut is met with the enthusiasm and support it deserves?

Things to Consider Before You Go Public

Luckily, Bluetext is no stranger to navigating the whirlwind that is an IPO from a strategic brand, PR, and marketing communications perspective. As one of the best brand strategy firms in the country with decades of experience helping companies through public transitions, we’ve acquired some critical knowledge and best practices over the years. 

Without further ado, here are a few things to consider before you go public.

Brand Perception

What is your current brand reputation?

Take a pulse on the market perception. If the current perception is generally positive, you need to take measures that ensure you sustain and improve on that reputation. Both customers and competitors may look at your company differently post-IPO. if the converse is true, you may need to take additional steps to use the IPO as a fresh start to rebuilding your reputation and correcting any negative associations. Regardless your communications strategy is critical, both in the language you use and the mediums you announce upon.

Website

Where do investor relations fit into your website?

An investor relations page is essential for a company going public. Not only does it help you meet regulatory requirements, but also plays a pivotal role in building trust, credibility, and positive relationships with investors, ultimately contributing to the success of your IPO and long-term investor relations. You will need to consider where and how to implement investor relations and press releases into your core website as well as navigation structure so that this content can be easily found.

Where do your press releases live?

Popular options for housing investor relations content on your company’s website include live feed, single page, or external investor relations sites. Each has its advantages, so determining the right fit for your company is critical. If considering a live feed, you should be prepared with the technical resources to implement and maintain an external API as well as a frequent publishing velocity that ensures the feed remains active and not stale. If your company does not anticipate a need for such frequency, a simpler listing page is a more user-friendly option that can be built directly within your current CMS. A polished style for press releases and intuitive filtering systems on listing pages is key to making this option navigable by the general public and investors. If your investor relations will be more complex, or you have a large pool of active board members you may want to consider building a microsite or external platform that can house quarterly financial reports, the latest press release, and even private assets made available only to investors.

Internal & External Communications

What’s your PR strategy?

From an internal and external communications perspective, operate like a publicly traded company well before the IPO date as part of a sound readiness plan. Analyze your messaging shared with employees, partners, customers, investors, and other internal/external stakeholders so that it is in line with how you want to be viewed as a public company. Do these audiences understand your market? Are you positioned correctly within your market, or are you even positioned in the right market? The answers to all of these questions impact how you shape your PR strategy.

Once the IPO intention to go public is filed, there will be an extended period of time your company is limited in external communications. For that reason, establishing a steady drumbeat of news and content activity through press releases, case studies, events and awards, blog posts, thought leadership, social media, and strategic newsjacking can highlight full enterprise value. And when the quiet period begins and forward-looking statements, performance, and predictions are prohibited, PR becomes equally critical as your team must identify the best approach to maintain momentum despite these new limitations.

Finally, while your company will have a new segment of institutional and retail investors to account for once going public, recognize that “IR by PR” can be a slippery slope. Resist the urge to chase vaporware press releases and quick-hit fluff announcements you think will appease some anonymous social media poster complaining about the stock price. A short-sighted approach to delivering for investors may result in brief bounces but will undermine credibility and stock performance in the long term. Instead, build a PR strategy around substance that holds up under closer scrutiny and is affirmed every quarter when financial results are released.

What is your employee and stakeholder communication strategy?

Transitioning from a privately held company to a public offering can be a big adjustment both internally and externally. And it’s no secret that change is not always met with enthusiasm. It’s critical that you attract new attention, but also make current employees and stakeholders still feel valued and reassured that this is thought through and positive change. 

Internal communication strategies can take many forms, from newsletter announcements to grander in-person celebrations. Compiling a list of “Employee FAQs” can be a strong first step in anticipating any internal concerns and officially addressing questions in a unified way. Some companies choose to send out email announcements or all-hands meetings to attach these FAQ documents. Some topics to consider include company benefits, shifts in leadership, new or consolidated positions, or dates and frequencies of upcoming board meetings.  It’s important to make employees feel comfortable in this transition, and confident the culture they have come to love will be preserved. 

External stakeholders, such as partners or customers should also be notified of the IPO transition but from a different lens. These audiences may be concerned that the company’s financials or offerings may shift under new ownership. This is where it is critical to take the approach of transparency and be open communicators of what the company’s new goals and objectives are. Again announcements should be created in a positive and enthusiastic tone, but take care to detail whatever is possible to publicly reveal about the company’s future. This can be timed strategically, potentially to announce the IPO, with a series of incremental follow-ups to reveal upcoming changes and the benefits they can look forward to.

Do you need a marketing partner to help realize your IPO ambitions? Contact Bluetext today.

Influencer marketing is a buzzword across industries, but how does it fare in the realm of cybersecurity? In this blog post, we’ll delve into the potential and challenges of influencer marketing for cybersecurity brands.

1. Identifying the Right Influencers

In the cybersecurity space, authenticity is key. Look for influencers who not only have a substantial following but also possess genuine expertise in the field. A cybersecurity influencer should be able to speak knowledgeably about your product and its benefits.

2. Educational Collaborations

Collaborate with influencers on educational content. Webinars, live sessions, or joint blog posts that provide valuable insights into cybersecurity trends and solutions can be mutually beneficial. This not only promotes your brand but also enhances the influencer’s credibility; a win-win situation for both parties.

3. Authentic Endorsements

In the world of cybersecurity, trust is paramount. Ensure that influencers authentically endorse your product based on its merits. Genuine recommendations resonate more with the audience and contribute to building trust in your brand as well as the authenticity of the influencer.

4. Thought Leadership Partnerships

Align your brand with influencers who are considered thought leaders in cybersecurity. Their endorsement not only boosts your credibility but also positions your product as a cutting-edge solution in the eyes of your target audience.

5. Addressing Trust Concerns

Be mindful of potential trust issues that may arise. Clearly communicate any influencer partnerships to your audience, emphasizing the shared values and commitment to cybersecurity. Transparency is crucial in maintaining the trust you’ve worked hard to build.

6. Metrics and Measurement

Define clear metrics to measure the success of influencer collaborations. Whether it’s increased website traffic, engagement on social media, or conversions, having quantifiable goals ensures that your influencer marketing efforts align with overall business objectives.

Influencer marketing in cybersecurity can be a powerful strategy if approached with authenticity and strategic thinking. By choosing the right influencers and maintaining transparency, you can leverage their reach to enhance your brand’s credibility and reach a wider audience.

Interested in learning more about the power of influencer marketing and how it can impact your marketing strategy? Contact us here at Bluetext.

Social media isn’t just for sharing cat videos and memes; it’s a powerful tool for cybersecurity marketing. In this blog post, we’ll explore how marketers can leverage social media platforms to promote cybersecurity solutions effectively.

1. Educational Content

Use social media to share bite-sized, educational content about cybersecurity threats and best practices. Infographics, short videos, and quick tips engage your audience and position your brand as an informative resource. Short-form content is also easily digestible for your audience and can be shared easily across multiple social platforms with relative ease.

2. Interactive Webinars and Live Sessions

Host live webinars or Q&A sessions on platforms like Facebook or Instagram. This not only provides valuable information to your audience but also allows for direct interaction, building a personal connection between your brand and potential customers.

3. Cybersecurity Challenges and Quizzes

Create interactive challenges or quizzes related to cybersecurity on platforms like X or Instagram. Engaging content not only attracts attention but also educates your audience in a fun and memorable way.

4. Highlight Security Features

Use platforms like YouTube to create video content showcasing the security features of your products. Seeing is believing, and visual demonstrations can be powerful in conveying the effectiveness of your cybersecurity solutions.

Check out this product essence video we created for cybersecurity startup, Phosphorus, bringing their product to life in a creative yet informative way.

5. Partner with Influencers

Collaborate with influencers in the cybersecurity space to amplify your reach. Influencers can provide authentic endorsements and reach audiences that may be otherwise challenging to access through traditional marketing channels.

By strategically utilizing social media, cybersecurity marketers can connect with their audience, educate them about the importance of security, and establish a strong online presence. To learn more about developing a captivating social media strategy in the cybersecurity industry, contact us.

In the ever-evolving world of cybersecurity, building trust is not just a goal—it’s a necessity. As a marketer in this space, your success hinges on how well you can communicate credibility to your audience. In this blog post, we’ll explore some effective strategies to instill trust in your cybersecurity marketing efforts.

1. Establish Thought Leadership 

Position your brand as an authority in the cybersecurity domain. Regularly publish insightful content, participate in industry discussions, and showcase your expertise. This not only demonstrates credibility but also attracts an audience seeking reliable information.

2. Transparent Communication

In a field where transparency is paramount, be open and honest about your products and services. Clearly communicate how your solutions work, what security measures are in place, and how you handle data. Transparency fosters trust, and trust builds lasting relationships.

3. Leverage Customer Testimonials

Nothing speaks louder than satisfied customers. Feature case studies and testimonials from clients who have successfully navigated cybersecurity challenges with your solutions. Real-world success stories provide tangible evidence of your product’s effectiveness.

In the design and development of a new website for cybersecurity startup, Waratek, our team recommended featuring case studies clearly in the navigation menu, ensuring easy access for users. 

 

4. Stay Ahead of Trends

The cybersecurity landscape is dynamic, with new threats and technologies emerging constantly. Showcase your commitment to staying ahead of the curve by addressing the latest trends, challenges, and solutions. This positions your brand as forward-thinking and adaptive.

When developing a new website for our clients, we always recommend developing a robust blog program to establish brand credibility and increase SEO on-page ranking. If clients don’t have the resources in-house to create blog content, we’re happy to do so on their behalf as part of our engagement, ensuring the utilization of the correct SEO keywords and topics.

5. Engage in Community Building

Build a community around your brand where users can share experiences, ask questions, and learn from each other. A vibrant community not only fosters a sense of belonging but also provides potential customers with real insights into your product’s efficacy.

Chatbots are a great way to engage with your community, ensuring you can provide customized feedback and answers to their questions at the click of a button. An FAQ page can also be helpful if you find yourself having to answer the same question time and time again. 

6. Certifications and Compliance

Highlight any relevant certifications and compliance standards your cybersecurity products adhere to. This not only demonstrates your commitment to industry best practices but also reassures customers that your solutions meet the highest security standards.

In conclusion, trust is the currency of the cybersecurity realm. By incorporating these strategies into your marketing efforts, you can establish and reinforce credibility, ultimately paving the way for long-term success.

Are you interested in learning more about building trust with your target customers and establishing brand credibility? Contact us here at Bluetext to learn more.