Cancel
Cybersecurity PR, Government Marketing, Public Relations

5 B2G PR Strategies For Mergers & Acquisitions

by Brian LustigMarch 10, 2021
Share

Amidst all of the business uncertainty in 2020 due to COVID-19, one area that remained relatively stable was a healthy volume of M&A activity for government contractors and government IT service providers.

You would be hard-pressed to find a tech PR and marketing agency that has helped to support the number of successful M&A events in the public sector space as Bluetext. It’s a big reason government contractors and Federal IT providers – along with private equity firms – turn to us to develop B2G PR campaigns that are designed for this very purpose. Thirty-four times in fact, Bluetext clients have been acquired within 24 months of an engagement with our agency.

I recently put together an op-ed for Washington Technology with 5 key PR strategies for B2G firms to consider before, during, and after an M&A transaction event. You can find the article here.

To learn more about our work with B2G clients in the M&A arena and how we may be able to help you achieve your own M&A goals, contact us today.

Frequently Asked Questions (FAQ)

Why is PR important during government contractor M&A?

PR shapes the narrative and reassures stakeholders during transitions. It helps maintain trust with clients, employees, and partners while aligning the brand with new ownership. This is especially critical in government contracting, where reputations influence contracts.

How does Bluetext support B2G M&A events?

Bluetext brings specialized expertise in positioning government contractors during acquisitions. They create campaigns that clarify messaging and highlight the value of the merger. This proactive communication reduces uncertainty and builds confidence.

What makes M&A communications different in the public sector?

Government contracts often involve sensitive relationships and trust. Communications must reassure agencies that service quality and compliance will continue. The stakes are higher because losing confidence can jeopardize contracts.

Why should PR planning start before an M&A deal closes?

Early planning ensures consistent messaging across all stakeholders. When a deal is announced, prepared campaigns prevent confusion or speculation. This readiness preserves confidence and positions the brand positively from day one.