Ten Common Traits Found in Top B2B Marketing Firms

When people ask me about Bluetext, I often find myself calling us of the region’s top B2B marketing firms. We work with world class global enterprises. We are on the cutting edge of branding trends and focused on leveraging emerging marketing channels. And we have a world class team of people focused on delivering great results for our clients. So here is my take on what makes us one of the top B2B marketing firms:

1. A top B2B marketing firm works across a wide variety of industries. In my view, focusing on just a few industries can be limiting and lead to tired tactics. Instead, taking the learnings from some industries and applying them into adjacent markets can be valuable to clients.
2. A top B2B marketing firm can tackle a wide variety of marketing assignments, delivering integrated solutions for clients. Clients like integrated service offerings. They like to work with clients who create a strategy then are able to roll it out via many channels.
3. A top B2B marketing firm is working at the forefront of emerging delivery channels. See our recent work for Varonis at bluetext.com/varonis
4. A top B2B marketing firm gives guidance versus simply taking orders. Challenging assumptions, doing things differently, and looking at ideas through different lenses can be incredibly valuable.
5. A top B2B marketing firm starts with goals versus focusing on channels. Understanding where a client wants to go before deciding how to get there can be quite valuable.
6. A top B2B marketing firm should have a seat at the table with you during key strategic meetings.
7. A top B2B marketing firm should push your internal team to think beyond traditional channels and programs to reach prospects in new and unique ways.
8. A top B2B marketing firm is part of the community and recognized for its great work
9. A top B2B marketing firm is able to adjust strategies mid-course.
10. A top B2B marketing has a client roster that you immediately recognize.

So that is my list. That is how I define a top B2B marketing firm. What did I miss? Please share other ideas and I can update the post in the future. And for more insights on B2B marketing, reach out to Bluetext today: