Re-Imagined Website User Experience in Drupal 8
Leveraging insights from the discovery phase, Bluetext mapped out the approach for user experience, which included the design of more than a dozen fully responsive templates. In addition to the user experience, Bluetext built out an immersive and interactive 3-D Virtual Experience to drive further engagement and demand for XO’s vast portfolio of networking solutions.
Ilustrative Infographics
XO’s Concentric division needed to illustrate the differences between its Cloud solutions and the competition. Bluetext delivered an infographic that depicts Concentric’s ease of use versus the burdens of other Cloud solutions, in the form of a road that leads to a choice–an ultra-modern workspace where the Cloud is an integral part of its technology, or a tired and clunky building where employees are saddled with old technology that makes them work that much harder.
Strategic Branding Fuels $1.8 Billion Acquisition
Bluetext's partnership with XO Communications played a pivotal role in the company's successful $1.8 billion acquisition by Verizon. As XO sought to enhance its market presence and appeal to a broader audience, Bluetext collaborated with the company to refine its brand identity, messaging, and digital presence. This comprehensive rebranding effort elevated XO's visibility and positioned the company as a leader in fiber-optic network services, contributing to its successful acquisition by Verizon.
