Modernizing the Digital Experience
Bluetext collaborated with Wi-Fi Alliance to design and launch a website that makes it easy for diverse audiences—businesses, engineers, and technology enthusiasts—to access certification information, resources, and industry insights. The project focused on creating a clean, modern design with intuitive navigation and simplified content architecture.
Strategy, Design, and Execution
The redesign combined strategic content planning, responsive design, and user-centric functionality. Bluetext worked closely with Wi-Fi Alliance to showcase key initiatives, streamline complex technical information, and deliver a visually engaging experience. The result is a website that strengthens the Wi-Fi Alliance brand while serving as an informative hub for the global Wi-Fi community.
