Responsive Design
Bluetext designed and developed a mobile-first experience for the Van Metre website, ensuring seamless navigation and an engaging user interface across all devices. By prioritizing responsive design and intuitive functionality, the new site enhances the customer journey for homebuyers and investors alike. The modernized site reflects Van Metre’s brand identity while optimizing performance and accessibility for mobile users.
Showcasing the Van Metre Portfolio
Bluetext built a dynamic website for Van Metre that effectively showcases the breadth of their diverse portfolio, from residential communities to commercial properties and investment services. The site features an intuitive design with visually compelling layouts, allowing users to explore Van Metre’s extensive offerings seamlessly. By integrating rich content, interactive elements, and a cohesive brand aesthetic, Bluetext created a digital experience that highlights the company's legacy and innovation.
Showcasing Distinct Communities
Each community is identified with its own unique brand color. With 18 communities managed by Van Metre Homes, Bluetext developed components to be highly flexible so that the background colors, CTA colors, and text colors could be individually adapted to suit the community, without breaking the consistency of the site design. The Bluetext team also worked alongside Van Metre designers to advise on how these colors could be adapted to meet accessibility standards.
Interactive Map
Using an API integration, the Bluetext team was able to build this highly customized interactive map. With unique pin styling and filterable functionality, this map is highly useful for users and easy to maintain for site managers, as all the information updates dynamically when community information and points of interest are added to the site.
