Transaction Network Services
Services
Public Relations
Industry
Private Equity, Telecommunications
Transaction Network Services (TNS) provides global managed data communications & interoperability solutions to the payments, financial & communications industries. When TNS approached Bluetext in mid-2018, the company had near-zero brand awareness for its robocall detection technology that wireless carriers white labeled and sold to their customers. TNS not only needed to broaden awareness to telecom decision makers and policy/regulatory officials, but undertake a bottoms-up approach to raise brand awareness among consumers to build demand for the carriers’ robocall detection apps that TNS powered.