Riverbed’s Last Mile
Bluetext has partnered with Riverbed across many strategic initiatives, producing a diverse range of digital, print and design marketing campaigns to reach a broad audience of government, enterprise and consumer customers.
Strategic Branding Fuels Successful Acquisition
Bluetext's collaboration with Riverbed Technology played a crucial role in positioning the company for its $3.6 billion acquisition by Thoma Bravo. With Riverbed aiming to strengthen its position in the application performance infrastructure space, Bluetext helped refine its brand identity, messaging, and digital presence. This targeted rebranding boosted Riverbed's market visibility and highlighted its leadership in optimizing digital experiences, setting the stage for its acquisition by Thoma Bravo.
