nShift | Bluetext

To communicate nShift’s new market vision, Bluetext embraced the challenge of visualizing the value of delivery management software. It was clear from the start this campaign needed to break out of the box, in more ways than one. In a visually captivating story, the nShift brand activation video takes viewers on a journey from the status-quo cardboard encapsulated world of delivery headaches and challenging logistics, into a bright future of exception delivery experiences and surpassed customer expectations.

To represent the transformation of delivery into a competitive advantage, box-boy was born. As the main character of nShift’s brand activation, box-boy can be seen in the initial scenes of the story mundanely wandering through a bleak world of unremarkable shipping experiences. Personified by the dystopian cardboard world, the ‘before’ state of the video was created through custom 3D modeling of a city built by cardboard boxes. Intentionally dreary, intentionally lackluster, box-boy walks his box-dog through the street until he receives a shipment tracking notification from nShift. Suddenly his world is illuminated, the relevant, timely communications enabled by nShift transforms his world into a realistic sequence of checkout, tracking and order delivery; nShifts end-to-end platform enablements.

The nShift team fell so in love with the box world characters they created an internal naming contest. Check out some of our favorite submissions!

To generate new leads from the campaign, Bluetext designed & built a one-of-a-kind landing page. To optimize conversion rate, the page features frictionless forms, compelling brand messaging and best of all: attention grabbing animations to match the wow-factor of the full video.

This brand activation campaign layered onto the many months of full-funnel campaign management. From video advertisements to targeted display advertising to organic search optimizations, Bluetext's services ensured nShift's marketing funnel was constantly balanced bringing in new prospects, retargeting generated leads and turning leads into new business.

To balance paid media spend, organic social channels kept up a consistent frequency of posting 5x per week. By maximizing nShift's organic social presence, Bluetext created series of eye-catching promotion graphics for upcoming events, webinar registrations, gamification campaigns, and important company culture highlights.