A Bold Identity for the Future of Business Education
Bluetext led a comprehensive rebrand of MBA.com, beginning with a refreshed logo and visual identity that speaks to ambition, clarity, and forward momentum. The new logo system was designed to be modern yet timeless—optimized for digital environments and flexible across regional markets. The brand refresh extended to a full suite of visual assets, including color palette, typography, and graphic treatments, all crafted to resonate with a global, career-focused audience while reinforcing trust and professionalism.
A Streamlined, Student-Centric Digital Experience
To bring the new brand to life, Bluetext redesigned and redeveloped the MBA.com website with a sharp focus on user experience and content accessibility. The updated site architecture guides users through the MBA journey—from exploring programs to preparing for the GMAT—with personalized pathways and intuitive navigation. Bluetext implemented a scalable CMS, enabling GMAC to manage global content efficiently and support future enhancements. With an immersive design, performance optimization, and seamless mobile responsiveness, the new MBA.com positions GMAC to better serve business school candidates at every stage of their journey.
