Litmos

Bluetext designed the new Litmos website to bring greater clarity, energy, and usability to the brand’s digital presence. The design system balances approachable visual storytelling with a clean, conversion-oriented interface, helping users quickly understand what Litmos offers, who it serves, and how its platform supports modern learning programs. From homepage messaging and product storytelling to solution pathways and calls to action, the website experience was built to guide users toward relevant content while reinforcing Litmos’ position as an easy-to-use, enterprise-ready learning platform.

The launch of the new Litmos website gives the brand a stronger, more cohesive digital foundation to support its next stage of growth. With a modern design system, clearer content pathways, and a more intuitive user experience, the site better communicates the value of Litmos’ learning solutions while making it easier for prospects, customers, and partners to find the information they need. The result is a more effective digital presence built to elevate the brand, support demand generation, and reinforce Litmos’ leadership in enterprise learning.

Before moving into full visual design, Bluetext developed wireframes to establish the structure, hierarchy, and user flow of the new Litmos website. This process allowed the team to map key journeys, organize content around buyer needs, and define how messaging, product information, proof points, and conversion moments would come together across the site. By aligning strategy and structure early, the wireframes created a clear foundation for design and development, helping ensure the final experience was both visually compelling and easy to navigate.

Bluetext also designed the mobile version of the Litmos website to ensure the experience remained intuitive, polished, and conversion-focused across every device. The mobile design translated the full desktop experience into a streamlined interface built for quick navigation, clear content consumption, and easy access to key calls to action. From responsive page layouts to simplified interaction patterns, every element was considered to help users engage with the Litmos story wherever and however they encounter the brand.