Defining a Bold Identity for the Warfighter's Edge
Bluetext developed a dynamic new CVI for Kratos centered around clarity, confidence, and kinetic energy. The rebrand introduced a modernized color palette and design system that balances cutting-edge technology with the strength and reliability expected in the defense sector. Every element of the visual identity—typography, imagery, and graphical treatments—was engineered to evoke momentum and mission focus, reinforcing Kratos’ position as an agile innovator at the forefront of military and national security advancement.
Messaging That Signals Agility and Forward Momentum
At the heart of the new Kratos brand is a clear, confident message: Ready for what’s next. Bluetext helped crystallize this brand promise across messaging pillars, audience narratives, and external-facing content. The tagline captures Kratos’ unique position as a defense technology company that not only responds to today’s mission demands but anticipates tomorrow’s challenges. This forward-looking positioning is carried throughout the brand’s tone of voice and storytelling framework—showcasing Kratos as a nimble, innovative partner driving the future of national security.
A Future-Ready Website for a Mission-Driven Brand
Bluetext designed and developed a fully reimagined website for Kratos, built to support the company’s growth and elevate its digital presence across audiences. The new site introduces an immersive user experience anchored in motion, storytelling, and intuitive navigation—seamlessly guiding visitors through Kratos’ core capabilities, market areas, and solutions. With an architecture built for both discoverability and depth, the site ensures Kratos' value is not just seen, but understood—by customers, partners, and talent alike.
