Kingston | Bluetext

We were able to showcase the importance of hardware-encrypted drives in a creative way comparing software encryption to Jello which is not effectively securing personal data. This theme was carried throughout the landing page while educating consumers on Kingston IronKey’s story and showcasing their products.

Our designers created 3D files of different IronKey drives and produced 3D animation for the Jello assets, promoting how secure Kingston IronKey hardware-encrypted drives are.

Going through our normal competitive analysis, campaign theme development, and media research we designed Google Display, Responsive, YouTube, Facebook, Instagram, and LinkedIn assets for the go-to-market campaign design.

Kingston sought out Bluetext to provide PR support for its IronKey line of hardware-encrypted drives and their server memory and storage products. Kingston wanted product reviewers and industry decision-makers to have a better understanding of the unparalleled security, compliance, and performance advantages Kingston drives provide.

Bluetext developed and executed an earned media strategy targeting key technology reviewers and positioning Kingston’s IronKey drives for industry awards. This initiative led to eleven highly positive product review coverage, as well as two prestigious cybersecurity awards, further bolstering Kingston’s reputation as a trusted provider of secure storage solutions.