Kentro

The rebranding journey began with the selection of a name that would embody the company's central role in aligning technology with mission objectives. "Kentro," meaning "center" in Greek, was chosen to signify the organization's position at the heart of mission-critical solutions. Bluetext developed a modern logo and visual identity that convey precision, trust, and forward momentum, aligning with Kentro's focus on infrastructure modernization, data and AI, human capital, cybersecurity, and health solutions.

Recognizing the importance of internal alignment, Bluetext collaborated with Kentro to orchestrate an internal brand launch that resonated with employees. This included the distribution of custom employee kits featuring branded quarter-zip pullovers and tumblers, symbolizing unity and a shared commitment to the company's renewed mission. The internal rollout fostered a sense of pride and cohesion, ensuring that the team was fully engaged and prepared to represent the new Kentro brand.

To complement the rebrand, Bluetext designed and developed a new website that serves as a digital embodiment of Kentro's mission and capabilities. The website features a streamlined user experience, intuitive navigation, and a responsive design that highlights Kentro's solutions and thought leadership. By aligning the digital presence with the new brand identity, the website effectively communicates Kentro's value proposition to federal clients and stakeholders.

With a bold new identity and a unified team behind it, Kentro is well-equipped to accelerate its growth and deepen its impact across the federal landscape. The rebrand not only modernizes the company’s external presence, but also clarifies its mission and value to key decision-makers in government. From the refined messaging to the polished digital experience, every brand element supports Kentro’s strategic objectives—enabling the organization to attract top talent, engage mission-driven partners, and expand its portfolio of transformative solutions. With Bluetext’s partnership, Kentro is now positioned at the center of innovation and purpose, ready to lead the next era of digital modernization for federal agencies.