Jones Capital

The engagement began with critical strategic groundwork focused on messaging and positioning. This effort clarified Jones Capital's unique value proposition, defined their voice, and created a compelling narrative to resonate with private equity investors, business partners, and key stakeholders in the B2B and Technology landscapes. Building on this core strategy, a fresh Corporate Visual Identity (CVI) was designed. This included a modern, authoritative new logo design and a consistent visual language that ensures brand recognition and professionalism across every touchpoint.

To activate the new brand identity across the organization's daily operations and marketing efforts, the scope included the development of a full suite of branded materials. A standardized PowerPoint template was created to ensure all presentations for investor relations, internal training, and sales pitches maintained a cohesive, polished, and on-brand look. Additionally, a set of flexible collateral templates was designed, including one-pagers, brochures, and business cards, to streamline the production of high-quality marketing materials. Finally, the project delivered social media templates to ensure brand consistency and maximum impact across all digital and social platforms.