Rebranding an Identity Risk Management Startup Company
From Startup to $150M Acquisition
Illusive Networks’ journey from an emerging cybersecurity startup to a $150 million acquisition by Proofpoint showcases the power of strategic brand building. As Illusive looked to scale and differentiate in a crowded market, Bluetext partnered with the company to define its visual identity, sharpen its messaging, and elevate its digital presence. This branding foundation not only accelerated Illusive’s growth but also played a key role in positioning the company as a compelling acquisition target, culminating in a successful exit to Proofpoint.
