Defining the Corporate Identity and Brand Foundation
The project began with establishing a modern and cohesive brand foundation to better communicate IANS Research's deep expertise. This phase focused on creating a memorable and professional visual system. The work included designing a new logo and a comprehensive Corporate Visual Identity (CVI) guide, complete with standards for color palettes, typography, and imagery to ensure a unified look across all channels. Concurrently, strategic corporate messaging recommendations were developed to clarify and strengthen the brand's unique value proposition for its executive readership. To ensure immediate, consistent application of the new identity, the team also developed a suite of collateral templates, empowering the client to produce polished, on-brand materials immediately post-launch.
Crafting a Modern Digital Experience
The second major pillar of the project focused on transforming the client’s primary digital touchpoint. The process began with a deep dive into website content strategy, mapping out the information architecture to optimize the user flow for high-level security executives seeking critical research and insights. This strategy informed the subsequent UX/UI design, resulting in a modern, intuitive interface that streamlined access to complex resources on both desktop and mobile devices. The user experience was specifically engineered to be clean and conversion-focused. Finally, to ensure the design vision was translated perfectly into a functional product, the team provided crucial PM oversight of development, guaranteeing technical excellence and a seamless, high-quality launch of the new digital platform.
