Our Challenge

D.C. United is one of Major League Soccer’s most storied clubs. After 21 years at RFK Stadium, the four-time MLS Cup champions moved into their new home at Audi Field. When the Black-and-Red needed a partner to help generate excitement and sell premium seats they turned to Bluetext.

What we gave them was something GOALden.

Bluetext created a multi-touch, multi-channel campaign which delivered messaging across multiple digital channels, social media, email, and microsites.

Delivering the Perfect Pitch

What makes Audi Field D.C.’s new business district? Bluetext interviewed current premium season ticket holders about their experiences using DC United’s unique atmosphere to enhance their new business efforts. The result was The Perfect Pitch. The campaign, including this microsite, highlights the benefits of premium seats and generated numerous leads for the D.C. United sales team.


When Clients Are the Goal

Bluetext targeted the small & mid-size business market, a growth area for D.C. United. Marketing focused on the excitement of the stadium and a new way to do business development.


Emails That Scored

Email drip campaigns targeted select prospect types. Emails generated new leads as well as excitement around D.C. United’s first full season at Audi Field.


GOALDEN Execution

For consumers, Bluetext created a GOALden ticket campaign to deliver exclusive offers for once-in-a-lifetime experiences. Bluetext created the visual style and executed it across emails, LinkedIn, and D.C. United web properties.


Looking For A New Partner?

Contact Bluetext and get in the game.

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