Coupa | Bluetext

The new Coupa.com features a robust library of templates and components for flexibility and longevity, while remaining user friendly. The product is a result of deep research, content strategy, and motion design. Both code and content prioritize SEO and the UX is fully responsive and accessible. Built in WordPress with Gutenburg editor and WPML for 5 localized sites, the new site will provided lasting benefit to Coupa for years to come across it's global marketing initiatives. Bluetext is currently designing Coupa's annual event site, Inspire, to keep the momentum and excitement going!

Coupa turned to Bluetext to build on its existing brand recognition of its logo and dominant blue in a way that establishes the company as the Total Spend Management category leader. We sought to create a brand that was bold, confident, and mature. The heart of the new brand is the X-Factor motif that visualizes the multiplication of margins and intersection of Coupa's people, data, and AI network. This element is applied through various patterns and shapes for scalable use.

An exhaustive library of templates and marketing materials were created along with prescriptive brand guidelines for quick adoption and consistent implementation of the new brand across the company. These materials included illustration styles, data visualization, video standards, PPT and collateral templates, Zoom backgrounds, email templates, stationery, event booths, office rebranding, and more!

In addition to taking over day-to-day demand generation digital media, Bluetext provided and executed a media plan to re-introduce Coupa to prospects, existing customers, employees, and competitors. The 360 campaign focuses on brand awareness along with hyper targeted messaging across Out-Of-Home, linear TV, publications, sports endorsements, and digital channels.