Uniting Three Innovators Under One Powerful Name
Creating a brand for a newly merged organization demands clarity, confidence, and vision. Bluetext worked closely with leadership from both legacy companies to develop a name and brand that would unify their strengths and articulate a bold new direction. The result—Commence—signals momentum, transformation, and the start of something smarter. We paired this name with a strategic messaging platform that positions the company as a catalyst for healthcare innovation through data activation.
Launching from Within: Building Buy-In Across the Organization
A strong brand starts with internal alignment. Ahead of Commence’s public debut, Bluetext crafted an internal launch experience that energized employees and built a sense of unity across the newly combined organization. Central to this effort was a suite of custom-branded swag—hats, hoodies, notebooks, mugs, pens, tote bags, and more—designed to bring the new identity to life in tangible, everyday ways. These items, paired with brand story content and messaging toolkits, helped employees feel not just informed, but empowered to represent Commence with pride from day one.
Designing a Digital Experience That Moves Healthcare Forward
The Commence website serves as a dynamic platform to showcase the company’s vision, services, and impact. Bluetext designed and developed a streamlined, modern site experience that reinforces the brand’s data-forward narrative while providing a clear user journey for healthcare decision-makers. From engaging animations to accessible information architecture, every element of the site was built to reflect Commence’s role as a trusted innovation partner.
Bringing the Brand to Life Through Motion and Storytelling
To generate excitement and awareness around the launch of Commence, Bluetext developed a brand video that clearly and compellingly communicated the new company’s purpose. Focused on introducing the name, mission, and vision to both internal and external audiences, the video was designed as a high-impact asset for launch events, the website, social media, and beyond. With bold visuals, tight messaging, and dynamic motion graphics, the video served as a rallying point for the new brand—establishing Commence as a transformative force in healthcare data activation.