Consistent New User Experience
Specific areas of focus were creating a more intuitive navigation system, integrating with their new AMS, Altai, and fitting varied content into components that looked consistent across the site. Our team integrated a custom dot pattern art system to represent CGS’s work as a connector and network of many different individuals within the graduate education space. To prioritize UX and navigation, Bluetext consolidated all pages into one overhead menu and limit the amount of over-specification in the menu.