Wanna Bet?
Bluetext created a multi-channel campaign to drive interest through both physical and digital channels.
Snackables You Can Bet On
Bluetext generated interest amongst D.C., Maryland, and Virginia residents through targeted billboards, metro ads, radio endorsements, and digital ads. The result was a campaign that showcased Audi Field’s unique outdoor sportsbook as a must-visit destination for Beltway Bettors.
Developing Digital Hype
Bluetext generated interest amongst D.C., Maryland, and Virginia residents through targeted billboards, metro ads, radio endorsements, and digital ads. The result was a campaign that showcased Audi Field’s unique outdoor sportsbook as a must-visit destination for Beltway Bettors. Bluetext created a landing page to educate people about sports betting and allow users to sign up for a newsletter to be the first to know about the Audi Field opening.
Sportsbook Signage
For visitors to the venue, Bluetext created digital and physical signage around Audi Field. From wayfinding to the jumbotron, fans are surrounded by sportsbook branding. With two great options, fans can easily find their way to the outdoor sportsbook, the Keeper, or the indoor sportsbook, The Book.
