Transforming bswift's Digital Presence
After a thorough audit of the existing website navigation, Bluetext developed a refined information architecture strategy to enhance relevant content, boost SEO value, and optimize user experience. Once the content strategy and wireframing stages were complete, it was time to evolve bswift's brand and create visually impactful elements. Bluetext applied the brand to the wireframes to create the color comp designs. Leveraging modern and custom components, Bluetext created a responsive website design built to showcase the pristine bswift brand as well as the details around their service-leading solutions.
Content Development for Benefits Administration
Through a series of immersive workshops and research, it became evident that bswift's new site needed to convey its unwavering commitment to streamlining HR Administration and defining service excellence. The website content development process entailed crafting compelling narratives that would underscore the innovative, trustworthy, and personalized service from bswift.
